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Reporting to: General Manager – Corporate Division
Office Location: Stockley Park – UB11 1ET
Working Hours: Monday to Friday – 9am – 5pm (35 hours per week, 1 hour lunch break)
DETAILS/ ACCOUNTABILITIES:
* Marketing and Strategy:
* Creation and development of new sales and marketing materials in accordance with set sales strategies and as requested by management.
* Continuously update and refresh materials as required.
* Keep main website contents fresh and updated using Contents Management System (CMS System) (including product data, news and distributor contact details)
* Understand and study Mitsubishi Heavy Industries (MHI) brand policy, share the latest policy updates with relevant staff and business partners. Rectify infringements if any.
* Monitor the marketing actions of each business partner/distributor.
* Monitor the industrial media releases (. JARN, Cooling Post) to grasp market tendencies.
* Carry out new duties requested by Senior Manager (SM) /General Manager (GM) related to marketing items.
* Advertising, Brochures, and PR/ Social Media Marketing:
* Find and create social media content for MHIAE’s social media channels and work closely with appointed agency (including synchronisation with website(s) and events schedule)
* Creation of news stories to enhance and maximise MHIAE’s marketing exposure including utilisation of an external PR agent if required.
* Proofread catalogues and ADV material based on the request from related department, assist with development of brochures for strategic products.
* Create new marketing materials (. branded give-aways) as and when required.
* Liaise and coordinate process with external agencies when required.
* Liaise with Mitsubishi Thermal Systems (MTH) Japan Marketing department to align product communication strategies and MHI brand policy.
* Share advertisement and materials including social media content with MHIAE sales managers to promote MHI’s air conditioning brand and products efficiently to improve MHIAE’s presence within the European market.
* Create and support communications with business partners/distributors if and when required.
* Conduct planning and media buying schedule, integrate with publications schedule for possible PR opportunity if required.
* Negotiate rates with various publications and work within agreed MHIAE budget.
* Continuously liaise with SM/GM for approval on orders.
* Carry out new duties requested by SM/ GM related to marketing activities.
* Events (CPDs, Networking events, Distributor meetings and Exhibition):
* Help to arrange CPD’s as per the requirements of both the distributor sales team and the direct heat pump sales team.
* Arrange networking sessions as per the requirements of both the distributor sales team and the direct heat pump sales team.
* Utilise available resources to help plan and manage MHIAE’s annual distributor conference.
* Work with MHIAE management and team members in assisting with planned exhibitions.
* Support sales teams with customer data management systems as and when required.
* General:
* Maintain control of the annual marketing budget.
* Handle incoming enquiries from various sources including website(s).
* Collection of necessary data from distributors as well as other external customers.
* Organisation of applications and documentation approval.
* Keep file and record of all materials and data.
* Carry out any other duties requested by SM/GM.
* Assist other office divisions:
* Liaise with Account Management & Business Planning Divisions to maximise Sales and progress targets.
* Liaise with Technical Division for Pre-sales/after-sales issues.
* Liaise with Corporate Division for payment & commercial conditions and legal matter.
* Person Specification/ Previous Qualifications:
* Degree in Communications, Marketing, Business, or relevant field of study is preferred.
* Approximately 5 years of relevant experience in marketing, communications, or advertising at an agency or in-house with clear B2B and energy/ industrial/manufacturing/HVAC sector.
* Excellent written communications skills, advanced command of English language & syntax, proof reading will be required. The ability to distil complex products and services into compelling points.
* Both creative and analytical in nature.
* Ability to multi-task, collaborate, and pivot to accommodate rapidly evolving industry dynamics and company objectives as well as varying communications cultures.
* Organised, with ability to follow different projects concurrently and meeting deadlines.
* Experienced in online tools/products. website design experience and maintenance with experience in social media activity.
* Experience with DTP software (Adobe Illustrator, InDesign, Photoshop) and Modern AI & Digital Marketing tools.
* Work with autonomy to create and introduce new objectives to enhance marketing.
Business trips across Europe with a short notice may be required.
You may be required by the Company to undertake any duties within your skills and capabilities, which the Company considers necessary to meet business needs.
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