Extraordinary Care. Extraordinary Culture. Extraordinary Careers.
At Helping Hands, kindness is our foundation. From our first kitchen‑table beginnings to the thousands‑strong team we are today, we’re united by one belief: everyone deserves to live well in the place they call home. If you’re passionate about creating meaningful experiences and want a role where your work genuinely helps families find the care they need, there’s a place for you here.
If you’re a proactive marketer — someone who thrives on building relationships, delivering local campaigns, and bringing activity to life in communities — this is your opportunity to make a real impact.
We’re now looking for a Local Marketing Business Partner to support the delivery of local, community‑based marketing activity across a defined group of branches. You’ll play a key role in executing local marketing plans, building strong relationships with operational teams, and ensuring activity drives awareness, enquiries, and recruitment at a local level.
Whether you’re building on your existing marketing experience or looking to step into a broader, more commercially impactful role, you’ll find a supportive, collaborative culture that invests in your development and helps you grow.
Travel: This is a predominantly field-based role, with approximately 50% of your time spent visiting branches or working from our Support Office in Alcester, and the remainder working from home.
Salary: Up to £45,000 per year
The Role
As a Local Marketing Business Partner, you’ll take a hands-on role in planning, coordinating, and delivering local marketing activity across your assigned regions. Working closely with the Senior Local Marketing Lead, branch teams, and the wider marketing function, you’ll ensure campaigns are delivered on time, on brand, and aligned to business priorities.
This is a fantastic opportunity for someone who enjoys working at pace, thrives on stakeholder collaboration, and wants to see their work make a tangible difference in local communities.
What You’ll Be Doing
* Supporting the planning and delivery of local marketing activity across branches and regions
* Executing centrally developed campaigns locally, including toolkits, assets, and communications
* Working closely with branch teams to develop tailored local marketing plans that drive community engagement and commercial outcomes
* Supporting local events, partnerships, PR, social media activity, and print campaigns
* Assisting with new branch launches and priority local initiatives
* Building strong relationships with branch and regional operational teams
* Collaborating with brand, social, and digital teams to ensure a joined-up marketing approach
* Managing relationships with external suppliers such as printers, local media, and event partners
* Ensuring all activity follows brand guidelines, governance processes, and compliance standards
* Gathering local insight and feedback to improve future campaigns
* Supporting tracking and reporting of marketing activity performance
You’ll Bring
* 3+ years’ experience in a marketing role, ideally within local, regional, or community-focused environments
* Strong organisational skills with the ability to manage multiple priorities
* A confident and collaborative communication style, with experience working across teams
* A good understanding of brand consistency and adapting marketing for local audiences
* Experience using marketing tools and platforms (e.g. social media, Microsoft Office, content systems)
* A proactive, hands-on approach with a focus on delivery and results
* A full UK driving licence and willingness to travel frequently to branches
Desirable, but not essential:
* Experience in a multi-site or service-led organisation
* Exposure to community marketing, local PR, or events
* Familiarity with local social platforms and listings (e.g. Google Business Profile)
* Experience working with external suppliers or partners
* A marketing or communications qualification
* Experience within a care or customer-focused environment
Why Helping Hands
* A meaningful role where your work directly supports local communities and families
* A collaborative, supportive, and inclusive team environment
* Real opportunities for development and career progression
* Hybrid working from our Alcester Support Office
* The chance to shape and deliver impactful local marketing across the UK
* A business where your ideas are valued and your contribution matters
Helping Hands is proud to champion a diverse and inclusive workforce. We welcome applications from people of all backgrounds, experiences and identities