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Senior Recruitment Consultant at Bettingjobs.com
SEO Specialist
BettingJobs are working with a UK focused sports betting company, with offices in Cardiff. They are UKGC licensed and have 2 brands currently, soon to be launching a 3rd. They are looking for an SEO Specialist to join their team based in Cardiff.
Responsibilities:
* Develop and execute an SEO strategy across multiple sports betting brands.
* Conduct keyword research, competitor analysis, and on-page optimisation.
* Collaborate with content teams to deliver SEO-optimised articles, landing pages, and site structures.
* Improve technical SEO elements such as site speed, crawlability, indexing, and schema markup.
* Manage SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog, Search Console) to track performance and identify opportunities.
* Work alongside developers and product teams to implement SEO best practices.
* Monitor rankings, organic traffic, and conversions – reporting progress regularly.
* Ensure full compliance with UKGC regulations and responsible marketing standards.
Requirements:
* Proven experience in SEO for betting, iGaming, or another highly competitive niche.
* Solid understanding of Google algorithms, ranking factors, and link-building strategies.
* Experience with technical audits, structured data, and site migrations.
* Strong writing/editing skills and ability to guide SEO content strategy.
* Up-to-date knowledge of search trends in UK sports betting and seasonal traffic patterns.
* Analytical mindset and comfort with reporting tools like GA4 and Looker Studio.
* Bonus: Experience in affiliate SEO or multilingual/localised SEO.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing
* Industries
Gambling Facilities and Casinos
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Cardiff, Wales, United Kingdom 1 month ago
Cardiff, Wales, United Kingdom 1 month ago
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