Head of Global E-commerce
Luxury Perfume Business
London, West End
5 days a week on-site
A prestigious luxury perfume business is seeking a Head of Global E-commerce to own and drive its global digital commerce strategy. This is a senior, hands-on role with full accountability for performance, growth, and operational excellence across owned and partner channels.
This is not a maintenance role. You'll be expected to proactively shape strategy, unlock growth, and elevate the end-to-end e-commerce experience globally.
The Role
You will lead global e-commerce operations and strategy, with responsibility for driving commercial growth, owning digital performance, and ensuring luxury-level execution across all touchpoints. The role spans sales, marketing, customer experience, systems, compliance, and financial performance, operating as part of a 360 Digital Trade strategy.
Key Responsibilities
Global Sales Growth & Strategy
Define and execute the global e-commerce strategy, including worldwide channel planning and activations
Drive measurable growth across revenue, conversion, AOV, and customer lifetime value
Identify new markets, platforms, and opportunities to expand global reach
Deliver c.30%+ performance uplift across owned and partner sites, including Tmall
Customer Service Leadership
Lead the e-commerce customer service function, ensuring a premium, luxury-level experience
Implement SLAs, escalation frameworks, and tools to maximise satisfaction and retention
Digital Marketing Ownership
Own SEO and paid media strategy and execution end-to-end
Manage budgets, set ROAS/CPA targets, and deliver clear performance reporting
Optimise organic visibility and paid campaigns to drive acquisition and conversion
Operational & Financial Excellence
Own the e-commerce P&L, forecasting, and financial planning
Lead system integrations including ERP, OMS, CRM, and payment gateways
Oversee reviews, store accuracy, loyalty programmes, and regulatory compliance
360 Digital Trade & Compliance
Manage global partner sites and marketplaces (including Tmall)
Lead Grey Market takedown and MAP enforcement to protect brand integrity
Ensure compliance with global privacy, tax, and disclosure requirements
About You
5+ years' experience in a senior e-commerce role with global scope
Proven track record of driving meaningful online sales growth
Hands-on ownership of SEO and paid media performance
Strong commercial and financial acumen, including P&L management
Experience leading system integrations and scaling e-commerce operations
Confident, collaborative stakeholder manager across Marketing, IT, Finance, CS, and external partners
Marketplace experience (Tmall highly desirable); Grey Market enforcement a strong advantage
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