Job Title: Digital Marketing / Website Executive
Location: High Wycombe
Salary: £32K-£37K
My client is a world leader in the motor manufacturing industry and renowned for supplying top-tier commercial and residential engines. They cater primarily to the turf care and garden equipment sector, as well as general industrial applications. With a strong commitment to innovation, quality, and customer service, they are seeking a dynamic Website Executive to enhance their digital presence.
The Website Executive will be responsible for the day-to-day management of the company's website and database/CRM systems. Utilising both existing and new technologies, the successful candidate will build new pages and features that maximise the platform's capabilities. Additionally, they will identify and implement innovative ideas aligned with business objectives to enhance user experience and engagement.
Responsibilities:
* Website Management: Maintain, update, and improve the website, ensuring content is accurate, visually engaging, and aligned with brand standards.
* CRM/Database Oversight: Manage and optimise CRM and database systems to support marketing efforts and improve customer journey efficiency.
* Digital Content & Campaigns: Collaborate with the marketing team to plan and deliver digital campaigns, including automated and ad hoc email communications.
* Analytics & Reporting: Use tools like Google Analytics to monitor website traffic, user behavior, and campaign performance. Generate reports and actionable insights for continuous improvement.
* SEO & PPC: Implement SEO strategies to improve organic visibility and manage PPC/social media campaigns for optimal performance and ROI.
* Agency Collaboration: Coordinate with external agencies, provide clear briefs, and ensure execution aligns with business goals and timelines.
* E-commerce Development: Support the launch and management of an online store, overseeing product listings and promotions to drive sales and enhance user experience.
Requirements:
* Minimum of 3 years’ experience in a digital marketing, website, or CRM-focused role within an office-based setting.
* Strong understanding of website platforms, CMS systems, CRM tools, SEO, PPC, and email marketing.
* Proficient in Google Analytics and other web analytics platforms.
* Get in touch with sarah@cpi-selection.co.uk