Head of Marketing - SaaS £45,000 - £55,000 per annum, negotiable DOE 5% Yearly Bonus Leeds - Hybrid working (3 days in office, 2 days remote) 25 Days Annual Leave Bank Holidays Additional Company Benefits B2B & SaaS/Agency experience is essential. Our client, a rapidly growing SaaS business, is searching for a results-driven Head of Marketing to report into and work closely with the Group Marketing Director in influencing, developing, and ultimately implementing the overall marketing strategy. The successful candidate will play a key role across two of the key business segments, and bring fresh ideas, a creative mindset, and consistent delivery of impactful campaigns that focus on increasing revenue and new customer acquisition. Roles & Responsibilities: Campaign Management: Plan, develop and execute lead-nurturing campaigns to convert B2B prospects into customers. Copy: Produce engaging and SEO-optimised content/assets, promoting the SaaS product portfolio to relevant target audiences, translating technical features into value & clear benefits. Digital: Manage and optimise digital marketing activities across website, email and social media. Collaboration: Collaborate with Sales to align marketing initiatives with business goals. Analyse & Optimise: Analyse campaign performance, providing actionable insights and optimising campaigns where necessary. AI: Leverage AI tools effectively, whilst maintaining quality and a consistent tone of voice across all marketing channels. SEO: Own the SEO strategy and aim to improve organic traffic, reporting SEO & Content performance to the SLT. Skills & Experience: Previous experience as a B2B Marketing Manager, Generalist Marketing Manager, or similar is essential. Experience within a SaaS or Agency environment is essential. Demonstrable experience in driving organic traffic and lead generation through content marketing. A sound understanding of full-funnel marketing, able to generate results in niche markets (field-service related industries is preferable). Excellent communicator with strong writing and editing abilities. Competent with SEO tools (Semrush, GA4), marketing automation platforms (Pardot, Intercom) and CMS systems. Data-driven mindset with excellent analytical skills. A strategic thinker and creative storyteller, able to translate technical concepts into compelling campaigns. Commercially focused with a results-driven mindset. If you have the relevant skills, please apply today. Alternatively, for further details please visit our website (wearemarmion). Thank you for your interest. We carefully review every CV and will contact shortlisted applicants by phone or email. If you don’t hear from us within 5 working days, unfortunately your application hasn’t been successful on this occasion.