Job Title: Communications Specialist
Location: Hybrid (Office & Home-Based)
Salary: Up to £38,000 per annum (DOE)
Working Pattern: Elstree, Hybrid – balanced office and home working
Contract Type: Permanent
Role Overview
The Communications Specialist will take ownership of a multi-channel communications strategy, spanning email, SMS, WhatsApp, and emerging platforms. The role focuses on improving engagement, boosting conversions, and enhancing customer experience through clear, data-driven communication.
The position sits within a collaborative marketing team and reports directly to the Marketing Manager, who is passionate about team development and professional growth.
Key Responsibilities
Manage and optimise communications across multiple channels.
Create engaging campaigns to increase open, click-through, and conversion rates.
Maintain and enhance CRM systems (KEAP experience preferred but not essential).
Translate complex financial topics into accessible, engaging content.
Collaborate with marketing and content teams to ensure consistency of message and brand tone.
Analyse data and report on performance metrics to identify improvement opportunities.
Ensure compliance with deliverability and data protection standards.
Candidate Profile
Essential Experience:
Experience in digital communications or CRM/email marketing.
Proven track record in improving engagement metrics.
Strong understanding of segmentation, deliverability, and A/B testing.
Excellent analytical and written communication skills.
Strong organisational skills and attention to detail.
Desirable:
Background in financial services, education, or e-learning.
Working knowledge of HTML/CSS for email template customisation.
Awareness of AI tools within digital communications.
Package & Benefits
Generous holiday allowance (+1 day per year up to 5 years)
Continuous training and development
3% employer pension contribution
Equipment allowance for home office setup
Regular team socials and company events
Free on-site parking
Thank you for your interest in this vacancy, which is being advertised by Smart10 Recruitment Group, who are acting as an employment agency / business. Your application will be considered in competition with others, and we will contact you within 3 working days if you have been shortlisted.
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