Senior Data Analyst (MMM/Econometrics)
West London - Hybrid - 4 days on site
Salary - up to £70,000 + bonus
The Company
A data-driven marketing and technology business within a global communications group. Their focus is on helping brands better understand customers and measure the real commercial impact of marketing activity.
The Role
* Act as a senior analytics partner to clients, translating complex measurement and modelling concepts into clear, practical insight.
* Lead and contribute to post campaign analysis, audience evaluation, and effectiveness measurement across digital and customer marketing activity.
* Support client conversations around marketing measurement and econometrics, including engaging with external measurement partners and challenging assumptions, methodologies, and limitations.
* Analyse large-scale customer and transactional datasets to identify trends, opportunities, and actionable recommendations.
* Collaborate with internal teams across analytics and the wider group, providing subject matter expertise on measurement, experimentation, and effectiveness.
* Operate with a high degree of independence while aligning to agreed analytical frameworks and standards.
Your Skills and Experience
* Strong commercial experience in marketing or customer analytics within an agency or client environment.
* Deep understanding of marketing measurement, including MMM and econometrics principles, with experience working closely with these models.
* Solid grounding in statistics and experimentation
* Experience analysing customer and campaign data to inform targeting, optimisation, and strategic decision making.
* Confident working with SQL and a data visualisation tool.
* Able to tell a clear data story and build credibility with senior client stakeholders.
What They Offer
* Competitive salary of up to £70,000, plus bonus.
* Hybrid working
* Exposure to high profile retail and consumer brands.
* Clear scope for professional growth within a well established analytics function and a wider global group.
How to Apply
If you are looking for a senior analytics role with real client influence and intellectual challenge, apply now to learn more.