BRAND AMBASSADOR – GUCCI
Sales | Luxury Beauty
Birmingham, Selfridges, Full Time, Permanent
Gucci is an attitude. A statement of individuality, creativity, and modern luxury. As Brand Ambassador, you are the face of this world — translating Gucci’s bold vision into immersive customer experiences through elevated artistry, confident presence, and exceptional commercial performance on the shop floor.
THE ROLE
OPTIMIZE, ENABLE, INNOVATE!
As our Brand Ambassador – Gucci, you play a critical role in driving sales while safeguarding the distinctive, disruptive luxury identity of the brand. You fuse high‑performance retail with artistry and fragrance expertise, creating expressive, memorable experiences that transform customers into loyal Gucci advocates.
You will be reporting to the Area Manager, and you will manage:
Sales & Customer Experience
* Achieve monthly sales targets while consistently delivering Coty KPIs
* Deliver Coty’s customer service ceremony with confidence, warmth, and authenticity
* Perform elevated make‑up and niche fragrance consultations that drive conversion
* Build lasting relationships through storytelling, influence, and self‑expression
* Upsell seamlessly while preserving the integrity of the Gucci luxury experience
Excellence of Execution
* Act as a true Gucci ambassador, protecting brand equity at all times
* Stay fully up to date with We Live Beauty and mandatory Coty Academy training
* Execute merchandising guidelines across permanent and promotional spaces
* Maintain strong commercial awareness of brand performance, competitors, and trends
* Complete month‑end and payroll processes accurately and on time
* Adhere to uniform, grooming, and retailer Code of Conduct standards
Team & Collaboration
* Build strong, trusted relationships with the Coty in‑store team
* Grow networks across the wider Coty retail community in your area
* Maintain open, consistent communication with the Area Manager
* Develop collaborative partnerships with retailer staff and store leadership
Technical Processes
* Use iPad tools for reporting, communication, and VM guidelines
* Maintain control of Coty systems, passwords, and online documentation
YOU ARE A COTY FIT
As a luxury beauty expert, you are expressive, confident, and commercially driven — without ever compromising on creativity or brand integrity. You bring presence to the shop floor and take pride in owning your space, your performance, and your development.
* Proven experience in luxury beauty retail with a high level of make‑up artistry
* Genuine passion for fashion‑led brands, self‑expression, and modern luxury
* Strong sales mindset with a relentless drive to exceed targets
* Ownership mentality — you treat your counter as a personal brand statement
* Acute attention to detail and uncompromising execution standards
* Collaborative team player who shares knowledge and elevates others
* Proactive in learning, growth, and performance development
* Fragrance expertise preferred
If you’re ready to represent a brand that celebrates individuality, creativity, and confidence — we want you on our team.
WHAT WE OFFER
Working in retail at Coty means more than just a role — it’s a platform to grow, be seen, and be rewarded.
* Competitive salary aligned to experience
* 8% employer pension contribution
* Generous staff discounts via My Coty Shop
* Day off on your birthday
* Ongoing brand and artistry training through Coty Academy
* Clear progression opportunities within luxury retail and education
* Supportive, inclusive team culture built on collaboration and fearless kindness
ABOUT US
Our people make us who we are. They are the brightest minds bringing bold ideas to life every day. If you refuse to blend in, if you want to express yourself, grow your craft, and go further than you ever thought possible — we’d love to hear from you.
Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion, creating a workplace where everyone can be their authentic self.