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Sales operations analyst

Milton Keynes
Geely Auto UK
Sales operations analyst
€30,000 a year
Posted: 24 November
Offer description

HR Business Partner and Talent Specialist

Main Responsibilities

* Sales Performance & Targeting
o Analyse regional and dealer-level sales data to identify trends, gaps, and opportunities.
o Support the development and tracking of sales targets across teams and territories.
o Maintain and enhance the Sales Scorecard, ensuring consistent and accurate reporting of KPIs.
* Sales Programme Management
o Coordinate the implementation and compliance of sales programmes and initiatives.
o Track programme outcomes and support follow‑up actions to drive performance improvements.
* Reporting & Insights
o Produce dashboards and summary reports that highlight key sales metrics and operational trends.
o Provide actionable insights to support sales reviews, forecasting, and strategic planning.
* Field Team Support
o Deliver timely and accurate performance data to field sales teams for use in reviews and planning.
o Assist in preparing materials for business performance meetings and leadership updates.
* Data Management & Integrity
o Maintain core sales data sources including team directories, territory maps, and performance logs.
o Ensure data accuracy and alignment across internal systems and documentation.
* DVLA & RAV Reporting
o Liaise with the DVLA regarding RAV (Register A Vehicles) submissions and compliance.
o Ensure timely and accurate reporting of vehicle data in line with regulatory requirements.
* Finance Coordination
o Manage payment processes in collaboration with the Finance team.
o Track and reconcile dealer incentives, programme funding, and other financial transactions.
* Compliance & Governance
o Support the planning and execution of audit programmes related to sales operations.
o Monitor compliance with internal policies and external regulations, escalating risks as needed.


Principal Contacts / Working Relationships

* Direct Report: Head of Regional Sales
* Collaboration Teams: Dealer Development


Key Challenges

* Managing Complexity Across Programmes – Coordinating multiple sales initiatives, reporting cycles, and stakeholder expectations across regions and departments.
* Ensuring Data Accuracy and Timeliness – Maintaining high standards of data integrity while delivering timely insights and reports in a fast‑paced, performance‑driven environment.
* Driving Engagement and Accountability – Encouraging consistent participation and compliance from dealer partners and internal teams in sales programmes and reporting processes.
* Navigating Regulatory Requirements – Managing DVLA‑related RAV submissions and ensuring compliance with evolving vehicle registration and reporting standards.
* Cross‑Functional Collaboration – Working effectively across Sales, Finance, IT, and external partners to align on goals, resolve issues, and deliver operational improvements.
* Supporting Financial Processes – Coordinating with Finance to manage payments, incentives, and reconciliations accurately and efficiently.


Education, Training and Experience

Education:

* Bachelor’s degree in Business Administration, Economics, Data Analytics, or a related field. A postgraduate qualification is advantageous but not essential.

Experience:

* Prior experience in a sales operations, business analysis, or commercial support role.
* Experience within the automotive industry or working with dealer networks is highly desirable.
* Familiarity with DVLA processes and RAV reporting is a plus.
* Experience working cross‑functionally with sales, finance, and IT teams.

Training:

* Proficiency in Microsoft Excel, Power BI, and other data analysis/reporting tools.
* Training in CRM systems, ERP platforms, or dealer management systems is beneficial.
* Understanding of financial processes and compliance frameworks.


Skills & Personal Characteristics Required

* Strong analytical skills and attention to detail
* Proficient in Excel, Power BI, and reporting tools
* Organised and able to manage multiple tasks independently
* Clear communicator with good stakeholder engagement skills
* Collaborative team player with a proactive mindset
* Comfortable working with data, systems, and cross‑functional teams


Job Details

Seniority level: Entry level | Employment type: Full‑time | Job function: Business Development and Sales | Industries: Motor Vehicle Manufacturing

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