Key Responsibilities
* Collaborate with Product, Games, Design and Compliance to align campaigns with key features and promotional activity.
* Represent CRM in wider business discussions, contributing to strategy and cross-functional initiatives.
* Manage the day-to-day operations of the online casino platform.
* Work with game providers to launch new content and ensure a competitive product offering.
* Monitor game performance, promotions, and player engagement to optimise revenue.
* Assist in planning and executing casino promotions and campaigns.
* Ensure compliance with UKGC regulations and responsible gaming policies.
* Collaborate with internal teams (marketing, CRM, payments) to enhance player experience.
* Analyse data to identify trends, opportunities, and areas for improvement.
* Report on campaign performance, always using data and come with KPI performance - activity, turnover, bonus costs, revenue, ROI & overall product performance.
* Take an active interest in compliance and regulation, always understanding how it affects customers and campaigns.
* Presenting ideas for original content and bespoke games.
* Managing the exclusive roadmap, ensuring strong content all year round.
* Understanding which games, mechanics, features, and themes work well in certain markets while providing feedback and suggestions internally.
* Offering game suggestions for marketing activities, ensuring the right games are provided to our players at the right time.
* Compiling game benchmark statistics from key suppliers and our own internal data to review game performance and share insight with internal stakeholders.
Requirements
* Proven experience in an online Casino Manager role or similar within the iGaming industry.
* Experience with CRM tools.
* Strong understanding of online casino games, player behaviour, and market trends.
* Diligent, thorough, a good communicator and able to respect deadlines and team colleagues.
* Data-driven and detail-orientated with good analytical and problem-solving skills.
* Excellent communication, organizational, teamwork and interpersonal skills.
* Passion for the gaming industry and a proactive, results-driven attitude.
* Knowledge of iGaming providers and aggregators, what content they offer, and where.
* Competence in using Microsoft Office applications, including Excel, PowerPoint and Word.
* Experienced with Xtremepush.
* High attention to detail.
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