As our Website Manager, you’ll help accelerate our work by championing the use of our website as a key channel in The Charity. You’ll lead on development and optimisation so that it can support acquisition, engagement, conversion and retention of users across Fundraising, Support, Policy and Research. Overseeing the work of a small team, you'll manage a programme of user experience and conversion rate optimisation work, plan and analyse user journeys and web personalisation, and devise and execute our SEO strategy. Your friendly personality will enable you to build strong relationships with your colleagues across The Charity so you can work together to ensure our content and user experience are well optimised and delivering those all-important results. You’ll be a valued member of our Marketing team, made up of technical experts who make sure all our community receive the very best experience and support.
WHO WE'RE LOOKING FOR:
A skilled communicator, with strong project management skills, you’ll be the trusted voice of the website across the Charity. Your in-depth experience of developing and optimising a website using evidence from multiple sources, including Google Analytics (GA4), Google Tag Manager, server side tracking and audience/UX research will enable you to thrive in this role. You’ll feel at home working with our wonderful team of marketers, fundraisers and other content owners to define development requirements, and enjoy working with technical experts (in and out of house) to implement those requirements. With a creative mind and the ability to think outside the box, you’ll understand what it takes to deliver success and be passionate about doing so. Your natural curiosity will inspire you to develop your skills, enabling you to keep us at the forefront of new technologies, and ways to improve UX and SEO.
KEY ACCOUNTABILITIES:
Strategic development of our websites to fulfil The Charity’s needs and objectives
Use a range of tools and platforms to perform regular analysis of website performance, producing reports and using key insights to improve user experience, conversion rates, and influence wider activity
Own the website KPIs, reporting regularly against them and providing insight on what success looks like and how we achieve it
Work across The Charity to develop website elements of multichannel user journeys and campaigns to convert and retain users from key priority audiences
Develop, manage and oversee an SEO and link building strategy that improves website health and attracts relevant traffic in order to support user acquisition targets
Use website personalisation and multivariant testing plans to improve conversion rates
Work with our marketing, social media and journey/automation teams to ensure an integrated channel approach
Work collaboratively with other teams to train on content delivery best practice – including the use of WordPress
Lead on management of external partners and agencies – translating internal requirements into actionable briefs
Be the day-to-day contact for all agency liaison, overseeing scheduled retainer time or projects and prioritising work as required to meet organisational needs
Work with the Development team to ensure our websites and microsites are fully integrated with Salesforce CRM
Review new technologies and keep The Charity at the forefront of developments in digital support