Marketing Manager
Salary: Up to £50,000
Location: Longwell Green
Hours: Full-time, Monday to Friday, 37.5 hours per week
Reporting to: Business Development Director
Are you a strategic marketer with a passion for building brand trust, driving engagement, and generating high-quality leads? We're looking for a Marketing Manager to take the lead in elevating our brand, enhancing our digital presence, and contributing directly to the long-term success of our business.
Main Duties
" Lead the development, execution, and continuous improvement of the overall marketing strategy.
" Deliver integrated marketing campaigns that highlight our generator solutions and communicate our values of trust and quality.
" Ensure brand consistency across all touchpoints-messaging, tone of voice, and visual identity-to strengthen recognition across diverse market sectors.
" Develop and implement a user experience UX strategy to ensure our website and digital channels are impactful, accessible, and customer-centric.
" Oversee agency relationships and external partnerships to support creative, digital, and strategic execution as needed.
" Manage and optimize the marketing budget to maximize ROI through data-driven decisions.
" Lead both internal and external communications to build trust, reinforce our Employee Ownership Trust EOTculture, and improve employee engagement.
" Continuously refine the marketing mix-including SEO, PPC, video, content, and social media-to keep our brand fresh and competitive.
" Conduct market research and competitor analysis to identify industry trends and strategic opportunities.
" Design storytelling campaigns that showcase team expertise and build long-lasting customer relationships.
" Monitor customer satisfaction using tools like Net Promoter Score (NPS) and use feedback to shape marketing and UX improvements.
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" Manage and mentor a small team, fostering creativity, collaboration, and professional development.
Skills & Experience:
" Minimum 5 years in a B2B marketing role.
" Experience leading a marketing team with measurable results.
" Strong background in digital marketing, campaign strategy, and content creation.
" Proven success in driving brand growth and lead generation across multiple channels.
" Prior experience in the generator or industrial product sector is highly desirable.
Skills:
" Degree in Marketing or a related discipline.
" Deep understanding of the full marketing mix and customer lifecycle.
" Proficiency in SEO, PPC, email marketing, and social media.
" Strong analytical skills with the ability to interpret data and inform strategy.
" Excellent communication and storytelling skills, both written and verbal.
" Proficiency with Adobe Creative Suite and Microsoft Office.
" Ability to work cross-functionally and influence stakeholders at all levels.
Benefits
" 23 days holiday rising with service, plus bank holidays
" Company pension scheme
" Private health insurance & life assurance
" Excellent career development and progression opportunities
" Supportive, collaborative culture within an Employee Ownership Trust
" A workplace where your ideas are heard and your work makes a direct impact
Please note: Employment is subject to satisfactory DBS and reference checks due to the nature of our work.
Click APPLY to start your journey with us today.