Brand Manager / Product Manager (m/f/x) - Hematology
Type:
Full-time
/ permanent
Location:
Haywards Heath OR Maidenhead
The Opportunity
At CSL, we are driven by our promise to save lives and make life better for patients with rare and serious diseases. As a
Brand Manager within the UK Commercial & Marketing team, you will play a key role in shaping and executing the strategy for assigned products within a defined therapeutic area.
Reporting to the
Business Unit Head, you will work cross‑functionally to deliver strong commercial performance while ensuring the highest standards of compliance, ethics, and patient focus.
The Role:
In this role, you will:
Contribute to the development of the 3‑year strategic plan for assigned products, including market analysis, competitive intelligence, forecasting, and identification of current and future market access requirements
Develop, implement, and manage the annual operating plan, ensuring delivery of brand revenue, sales, volume, and market share objectives
Co‑chair the cross‑functional Therapy Area Team (TAT), providing leadership to enable effective execution of strategic and operational plans
Monitor sales performance, market insights, and competitor activity, recommending corrective actions where required
Manage the brand A&P budget, ensuring effective phasing, control, and delivery against agreed targets
Represent the UK affiliate at EU and other regional meetings, ensuring UK market needs are clearly communicated and understood
Develop and manage external supplier and agency relationships, including regular performance reviews
Lead the development of promotional materials, ensuring full compliance with the ABPI Code of Practice, internal SOPs, certification processes, and MHRA requirements
Support the planning and execution of national and international congresses, including materials approval and stand concepts
Ensure full compliance with CSL Behring UK and global policies, including adverse event reporting, quality requirements, and mandatory training
Your Skills and Experience:
Education
Postgraduate qualification such as an MBA or commercial/marketing qualification
Experience
Experience within the pharmaceutical, biotech, or similarly regulated healthcare industry
Proven experience in a marketing, brand management, or commercial role
Experience working in a cross‑functional matrix environment, collaborating with sales, market access, medical, regulatory, and supply chain teams
Strong understanding of brand planning, forecasting, and performance analysis
Demonstrated ability to manage multiple priorities and deliver against commercial objectives
High level of compliance awareness, with experience working in line with industry codes of practice (e.g. ABPI)
Previous pharmaceutical sales experience, ideally within a specialist or hospital‑focused setting
Experience within a specialist, rare disease, or complex therapy area
Exposure to European or regional stakeholder collaboration, including participation in EU projects, meetings, or taskforces
Experience managing external agencies and suppliers
Experience supporting or leading national and international congress activity
Reporting Relationships:
Reports to: Business Unit Head
What we offer
A comprehensive and inclusive benefits package, including options for life insurance and retirement plans.
Two additional leave days for your personal wellbeing.
Find Diversity, Equality, and Inclusion at all sites and with every colleague. Come as you are.
Join us and make a difference in the lives of patients with rare diseases. Apply today!
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About CSL Behring
CSL Behring is a global biotherapeutics leader driven by our promise to save lives. Focused on serving patients’ needs by using the latest technologies, we discover, develop and deliver innovative therapies for people living with conditions in the immunology, hematology, cardiovascular and metabolic, respiratory, and transplant therapeutic areas. We use three strategic scientific platforms of plasma fractionation, recombinant protein technology, and cell and gene therapy to support continued innovation and continually refine ways in which products can address unmet medical needs and help patients lead full lives.
CSL Behring operates one of the world’s largest plasma collection networks, CSL Plasma. Our parent company, CSL, headquartered in Melbourne, Australia, employs 32,000 people, and delivers its lifesaving therapies to people in more than 100 countries.
To learn more about CSL, CSL Behring, CSL Seqirus and CSL Vifor
visit
and CSL Plasma at
.
Our Benefits
For more information on CSL benefits visit
How CSL Supports Your Well-being | CSL .
You Belong at CSL
At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.
To learn more about inclusion and belonging visit careers/inclusion-and-belonging
Equal Opportunity Employer
CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit
accessibility-statement .