Description
1. Lead the development and execution of comprehensive PR activities aligning with the brand strategy, consumer insights and market trends
2. Develop strategic and creative concepts for all local PR events including press days, collection/product releases, cultural & values events, media partnerships etc.
3. Develop pitching strategy for brand stories and press releases to secure media coverage in fashion magazines, newspapers, dailies etc.
4. Proactively identify opportunities for brand exposure, partnerships, and collaborations
5. Monitor industry trends and competitors to stay ahead in the fashion &lifestyle landscape, with a close eye on emerging trends, consumer dynamics and behaviours
6. Monitor editorial ROI vs. advertising spend in collaboration with media team as well as identifying brand partnership opportunities
7. Collaborate with global PR team and North Europe corporate communications team on spokesperson opportunities and media interviews
8. Manage the internal PR team and collaborate with key internal business partners across North Europe
Candidate Requirements
You will have:
9. An extensive network within the UK media landscape, including direct connections and relationships with senior media across fashion, consumer/lifestyle, news editors as well as stylists, photographers, influencers, and models etc.
10. Considerable experience with a proven track record of running PR in-house within apparel/lifestyle brands in the UK, with a focus on London
11. A degree in Business, Fashion, Communications, Marketing, Humanities, or Journalism, or equivalent professional experience
12. Strong interest in fashion, music, sustainability, and consumer trends
13. Experience in events management
14. A proactive, hands-on attitude, with strong organizational skills and ability to work on multiple projects simultaneously
15. Keen attention to detail and results orientation
16. Creative and agile thinking, comfortable operating in a fast-paced environment
17. Crisis management experience
18. Excellent written and verbal communications skills, including delivering compelling presentations and press assets
LOCATION
London, United Kingdom
FULL TIME/PART TIME
Full time
Current LS&Co Employees