This is the Senior Product Manager‑Brand Experiences role, sitting in the Customer Experience team.
You’ll be responsible for building compelling, scalable brand‑led experiences that help customers discover, engage with and form meaningful relationships across the hundreds of brands on ASOS across Fashion, Sportswear and Face + Body.
Your mission is to make brands feel alive on ASOS—rich in identity, story and relevance—while ensuring experiences are commercially effective and operationally scalable.
You’ll be the focal point of a dedicated and cross‑functional squad setting big, ambitious goals, and you’ll have the freedom to decide how to meet these objectives.
Key Responsibilities
* Define and own the product vision and roadmap for Brand Experiences, spanning customer‑facing brand pages, shop‑within‑shop experiences, and brand loyalty mechanics such as following brands.
* Deep customer obsession with a proven ability to translate customer insight, behavioural signals and UX craft into intuitive, high‑impact product experiences.
* Deliver engaging, intuitive brand discovery and browsing experiences that balance inspiration, storytelling and commercial effectiveness.
* Lead the development of internal tools and workflows that enable ASOS teams to onboard, manage and scale brand content and assets efficiently and consistently.
* Strong organisational and prioritisation skills, with the ability to coordinate complex initiatives across Product, Design, Engineering, Commercial and Brand stakeholders around a clear direction and shared outcomes.
* Champion high quality UX and craft, ensuring brand experiences feel distinctive, coherent and on brand while remaining easy to use and maintain.
Qualifications
* Proven experience as a Product Manager in e‑commerce, fashion, or consumer‑facing platforms.
* Strong track record in launching 0‑1 mobile‑first products.
* Constantly pushing UI boundaries to elevate the experience, with a strong pulse on industry trends and OS capabilities.
* Comfortable working in agile, full‑stack, cross‑functional teams and motivating everyone to deliver at pace.
* Data‑driven mindset with strong analytical and problem‑solving skills, with experience using tools like Power BI, Mixpanel, UserTesting.com, and Optimizely.
* Pragmatic strategic thinker who can create clarity in ambiguity, align teams quickly, and translate strategy into execution.
* Excellent communication and senior stakeholder management abilities.
* Experience building brand‑led experiences is a strong advantage.
Benefits
* Employee discount
* Employee sample sales
* 25 days paid annual leave + an extra celebration day for a special moment
* Discretionary bonus scheme
* Private medical care scheme
* Flexible benefits allowance – which you can choose to take as extra cash, or use towards other benefits
* Opportunity for personalised learning and in‑the‑moment experiences that enable you to thrive and excel in your role
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