Senior Customer Insight Analyst (Brand Data Sharing)
Space NK London Colney, England, United Kingdom
If you love beauty, you’re in the right place. As the ultimate curator of over 100 of the most innovative and boundary‑pushing beauty brands, we are the go‑to destination for worldwide beauty discovery. Together through our neighbourhood stores, online presence and loyalty scheme, Space NK has built a flourishing community in which to discover beauty. The customer is at the heart of everything we do, and we will always endeavour to offer everything they need to help them explore, experiment, and enjoy our brands.
Role Overview
We are looking for a dynamic and experienced Senior Customer Insight Analyst to join our Customer Insights Team to support our expanding data sharing program with our brand partners. Reporting to the Senior Customer Insights Manager, you will be leading the data sharing program to help continue its strong growth. Working closely with the CRM Team and our Category Teams your main role is to help brands gain deeper insights into their customers, which will in turn drive further investment in our business. You will have experience of extracting insights from data and presenting digestible, actionable insight back to a wide range of internal and external stakeholders. You will have strong experience from a multi‑channel retailer or agency, using tools such as SQL, Qliksense, R, FastStats or similar. Further to your role on the data sharing program, you will provide internal customer insights and reporting to the business. As a business underpinned by robust analysis and an established test and learn cycle, you will be a key contributor to major business decisions. You will have excellent commercial acumen and your work will be digested by a wide audience from within the CRM team to board level.
Main Duties and Responsibilities
* Ownership of external brand relationships from a data sharing perspective
* Ownership of regular reports provided to our brands
* Generate insights that will drive growth of our brands and more investment in our business
* Generate insights and recommend actions internally that help retain our customers
* Deliver and present analysis and actionable insight to external brands and category functions which are commercially viable and will deliver a material impact
* Work in collaboration with the CRM team to recommend insight‑driven actions to brands on the data sharing program
* Engage and work closely with internal and external stakeholders to scope analysis projects and design the best solution for their business challenge
* Support the CRM and Category teams with their customer insights at brand and category level to help them achieve their business goals
* Continuously improve existing reporting methods within the Space NK business; improve the efficiency of existing reporting methods using data visualisation and advanced techniques in SQL, Microsoft Excel and the provision of QlikSense dashboards
* Provide guidance and support to a customer analyst, and line‑manage the customer analyst once settled in the role
Experience Required
* Strong IT and analytical software skills, with advanced knowledge of Excel
* Three or more years’ experience in a similar customer analytics insight role with a focus on external brand data sharing
* Extensive experience presenting to a range of external stakeholders, as the role is primarily brand‑facing
* Strong project management skills to coordinate concurrent projects across multiple brands on the data sharing program
* Experience generating and sharing meaningful customer insights across business categories and to multiple stakeholders (up to director level) to drive business decisions and trading plans
* Strong Retail / FMCG and Loyalty program experience preferred
* Significant experience handling large and disparate data sets and the ability to understand, interpret and translate this data into meaningful insight
* Strong knowledge of SQL on structured data is essential
* Experience of using data visualisation software is preferable (e.g. Qlik Sense, Tableau)
* Knowledge of CRM platforms is preferable but not essential
* Education to degree level in a relevant subject preferred
Personal Attributes
* Excellent problem‑solving abilities, able to make sense of a complex IT environment, interpret data and communicate findings effectively to a variety of audiences
* Great technical knowledge with the ability to pick up working with new platforms is essential
* Ability to quickly draw insights from complex data involving multiple brands and territories
* Take data from all sources available, including, but not limited to, CRM data, surveys, web analytics, promotional data and market research reports to provide concise and relevant information to key internal and external stakeholders
* Present analysis in a way that is accessible for both technical and non‑technical audiences, providing valuable insights to inform business decisions
* Focus on detail while grasping the bigger picture
* Versatile with the ability to apply a broad skill‑set to a range of applications
* Solid understanding of the drivers behind retail and e‑commerce businesses and the core values within a luxury brand
* Excellent collaboration skills, with the ability to build relationships with partners (internal and external) across the business
* Proactive with a ‘can do’ attitude
* Expert at managing multiple stakeholders and driving action from insights
* High level of numeracy and attention to detail
* Confidence to push own ideas and challenge current ways of working
Please note that only successful candidates will be contacted.
All applicants must have the right to live and work in the UK.
Space NK is an equal opportunities employer.
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