Job overview
Ournewelectronic patientrecord(EPR) willbethebiggestand most importanttransformationalchange most of usinSouth London and Maudsley (SLaM)willever beinvolvedin.It will change theway we use and shareinformationby havingreal-time dataaboutourpatients wherever andwheneverwe needit.
OurSenior Communications and EngagementOfficerplays akeyroleinthe delivery and implementation ofourEPR, creating contentand co-ordinatingandsupporting engagement and communications activitytoagreeddeadlines.
Career Progression pathways and development opportunities:
We are committed to get the very best out of our staff and support staff in their career aspirations. We have career pathways available, where you will be able to develop your skills and build on your experience to progress into other roles across different specialties. In addition, we offer ongoing training and development in conjunction with the BCS membership.
Main duties of the job
They willwork with the EPR Programme teamon planning,identifying anddelivering communications, engagement and otherprogramme activities todrive awareness and understanding ofthe programme and ensuring that staffare activelyinvolvedto ensurethemaximumbenefitsof theprogramme are achieved.
They are expectedtoprovideacomprehensive andhighlyeffectiveapproach to programme communicationsandengagementto ensure staff,patients, thepublic and ourstakeholders understand and are engagedin ensuringourplans benefit patientcare andthecommunities we serve.
They willusechangecommunications bestpracticeand workin partnershipwith colleagues to helpshape and delivera successfulstrategyto engagecolleagues fromallservicesin deliveringthetransformation requiredensuringthelinkages between theelectronic patient record programme and our organisationaland system visions and strategiesareclearly evidenced.They willusetheir own initiativeto identify communication needsandopportunities.
Flexible working:
As one of the few Trusts in London we are proud to offer flexible working as part of our new ways of working, and we are happy to talk flexible working at the interview stage. In this role you will be able to work Monday to Friday in the time frames from 8am to 6pm, giving you the very best of good work life balance.
Working for our organisation
Therolesitswithin the EPR Programme teamwithoversightandprofessional accountabilityfromtheAssociate Director of Communications and Stakeholder Engagement andadirect working relationshipwiththe other members of the EPR and Communications team
The team are located across 3 main sites;
Maudsley Hospital (headquarters)
Our Trust headquarters is located at Denmark Hill less than 5 minutes from the train station (zone 2) and is within walking distance from the beautiful green spaces of Ruskin park and the vibrant high-street that offers great shopping opportunities and with a wide range restaurants.
St Pauls
St Pauls is located within the Bromley area and is less than 10 minutes from the train stations (Bromley South, Bromley North and Shortlands) It is within walking distance from the beautiful green spaces of Bromley Park and the vibrant high-street that offers great shopping opportunities and with a wide range restaurants.
Bethlem Royal Hospital
Bethlem Royal Hospital is based in a beautiful setting in over 200 acres of green space in the London Borough of Bromley, South East London. The hospital has easy access to nearby main roads and have offers free parking. The site is within walking distance from of Eden Park and West Wickham overland stations.
Detailed job description and main responsibilities
Key Responsibilities
Tosupportthe programme teamfor theelectronicpatientrecord, providingspecialist andhighly complexcommunication and engagement advice and activities:
Develop, implement and evaluate robust and inclusive internal and external communication plans that reflect our vision and values including developing and identifying opportunities and events to engage staff at all levels
Support and advise the programme team on best practice in relation to communication and engagement
Ensure we reach and hear from people with lived experience of our services and people from groups who are seldom heard from and that their feedback, expertise and insight can inform and develop our plans
Lead on content design, development and production of multi-media collateral to tell the story of our EPR
Build positive networks with colleagues at all levels and actively seek feedback to improve how the programme includes, listens and engages with people
Work across organisational boundaries to ensure consistency and connectivity with other electronic patient record and digital programmes in the Trust.
The teamanddepartment
Our Communications and Engagement Officer will work alongside the clinical and programme team members in delivering an aligned and optimised EPR implementation. They will be part of the programme team advising and supporting senior managers and clinical staff as well as those within the system supplier’s implementation team.
They will be embedded in the EPR programme team but working closely with EPR communications and engagement colleagues and other key colleagues but based within the Trust Communications Team to ensure the work makes best use of Trust channels and team insight.
Communications and Working Relationships:
To develop effective workingrelationshipswithintheprogramme teamand communicationandengagementteam
To buildpositiverelationships withcolleaguesatalllevels across acomplex and geographicallydispersed organisation
To buildand maintaineffective relationshipswithcommunications colleagues workingondigitalprogrammes locally,regionallyand nationally, ensuringclear and effective channels ofcommunications
Toliaise with externalcontractorssuch as designagencies,and media contactsasrequired toeffectively deliverproducts andprojects
To provide training toprogramme teammembers oncommunications as required
To provide tacticalcommunicationsadvicetoseniormanagers and colleagues where needed
Tosupportthe provision ofmedia trainingto ouridentified spokespeople
Tosupport the Associate Director of Communication and Stakeholder Engagement in monitoring political activityin relation totheelectronic patientrecord programme, including writingbriefingson key issues which may be sensitive and contentious in nature
To support the organisation’s communications and partnerships team in the event of a major incident or other emergency as and when required
To present complex and sensitive information to a range of stakeholders, meeting the needs of different audiences
Analytical and Judgement:
Tosetup andmanage evaluationmethods forensuringtheimpact, effectivenessand reach ofcommunicationsand engagement, adjusting plansbasedonthe outcomes required whilealways offering value for money within agreedbudgets
To adviseon howto respond tomediarequests oncomplexandsensitive issues
To prepareregular,easy to understandanalytics updates to measure outputsand outcomes for the programme andforreportsrelevant committees and groups(bothinternalandexternal)
To ensure the consistent use ofourbrand andcorporateidentity, ensuring thatallmaterials and web contentcomplywithNHSguidelines, best practiceand meets the public sector regulations around accessibility requirements
Towork with the web teamtomake sureallcontentinrelationto theEPR Programme on ourwebsiteis currentandisinline withourhouse style, tone ofvoice andmeets accessibility requirements
Tocomparearange of options and useown judgementto decidehowto run theproduction ofmulti-media collateraltotellthestoryofour EPR programme andto persuadeandinfluence peopletochange behaviour where needed
Analytical and Judgement:
To develop andwriteengagementandcommunicationplansand campaigns, ensuring alignmentacross the EPR Programme
Toleadthe delivery of keycommunicationsand engagementactivities for the programme including:
oInternalcommunications,ensuring theprogramme providestimely andrelevantinformation tostaff andengagewith themthrough a variety of means, buildingstaff knowledge and confidence
oExternalpublic communications,includingseekingoutinteresting stories andconsidering appropriatechannels forspreading positive news abouttheprogramme
oExternalstakeholdercommunications,ensuring thatthey areaware ofkeyinformation aboutus andbriefed ona regularbasis, thatour messages arecommunicated effectively, andpartners areengaged andsupportive ofourstrategic direction
oDigitalcommunications,ensuringthatchannels are exploited to provideopportunitiesfor engagement as well asbroadcast communications and thattheprogramme is usingthe appropriate channels
Toleadon content design, developmentand productiontodeliver timely, effective and engagingwrite, graphics/infographic,audioand videocontent tosupporttheprogramme
To horizonscan foremergingissuesinrelation to communications and engagementfortheprogramme andsubjectto the needs ofthe EPR Programme,where appropriate,otherdigitaltransformation programmes
To ensure thatcommunication andengagement activitiesare delivered withinidentifiedbudgetsandagreed timescales, deliveringmeasurable outcomes
To developbriefs forvideo content asrequired and work withvideographers to filmand editcontentforourcommunicationschannels
Towork closely withcolleaguesintheorganisation’scommunications teamon projects andcampaigns inrelationto digital programmes as andwhen required
Toplanand prepare eventsin relation tothe EPR Programme and the widerdigitaltransformation programme includingvisitsfromexternal stakeholders and VIPs
Person specification
Qualifications
Essential criteria
1. Educated to graduate degree level or significant equivalent previous proven experience of working at a similar level in the area of communications
2. Demonstrable evidence of continuing professional development
Desirable criteria
3. Membership of a recognised professional communications or marketing institution/body
4. Project management or programme management qualification to post-graduate diploma level or equivalent experience
Knowledge and Experience
Essential criteria
5. Experience of working for a large complex organisation
6. Demonstrates sound judgement in the absence of clear guidelines, seeking advice as necessary from more senior managers where required
7. Understanding of and adhering to the requirement for confidentiality
8. Experience of building effective networks including across organisational boundaries
9. Good experience of working in the communications and engagement field and proven track record of delivery
10. Proven experience of developing and delivering public facing communications across all channels including news and consumer media, social media, events, focus groups, marketing and online engagement
11. Good knowledge of communications and engagement techniques and approaches
12. Knowledge and practical experience of developing communications and engagement plans for the implementation of large-scale organisational change/transformation programmes
13. Experience of writing and producing literature mapped to key organisational messages and strategy
14. Experience of managing and protecting house/organisation style and corporate identity/image
15. Demonstrable commitment to our people promise
16. Is open to constructive challenge and looks for ways to continually improve
Desirable criteria
17. Experience of working for the NHS or other public sector organisation
18. Experience of working on an EPR or similar project
19. Understanding of the key issues facing the NHS and social care and appreciation of the implications of these on engagement and communication
20. Experience of managing and co-ordinating events
21. Experience in making the best use of technologies that support communications and engagement
22. Experience of working in health and care or related voluntary or community sector,
23. Experience of working with senior level staff
24. Experience of working in a politically sensitive environment
25. Experience of design work and working with designers and photographers
Specific Skills
Essential criteria
26. Skilled in using web-based communications, including content management systems, social media and new/emerging digital communication and engagement technologies
27. Ability to recognise the limits of own authority within the role and seeks and uses professional support appropriately
28. Good skills for negotiating, persuading and influencing external stakeholders (including media) and the public
29. Ability to form good relationships with a range of health and social care professionals at all levels
30. Excellent verbal and written communication skills
31. Ability to deliver on commitments in a timely way, meeting deadlines
32. Ability to present complex and sensitive information to a range of stakeholders, meeting the needs of different audiences
33. Ability to build trust and rapport with people from diverse backgrounds and sustain relationships at all levels, actively involving stakeholders where appropriate
34. Strong skills in digital media and IT, confident working on digital first communications and engagement projects
35. Good facilitation skills, able to work effectively with different stakeholder groups
36. Ability to communicate without using jargon in accessible formats, including easy read
37. Acts inclusively and respects the individual contribution of others
38. Expresses views in an open constructive way and seeks to understand the perspectives and views of others
39. Displays integrity, encourages trust through actions and is honest in their dealings with others
40. Proactive, innovative, creative and enthusiastic
41. Embraces change, viewing it as an opportunity to learn and develop
42. Self-motivated – able to work on own initiative
43. Able to actively encourage and support a team working environment
44. Ability to work independently, using own initiative to manage own workload
45. Ability to re-prioritise workload to meet deadlines