Product Marketing Team – Senior Marketing Executive
Position Overview:
The role involves developing, implementing, and reporting on marketing campaigns across multiple channels for our customers and suppliers, working closely with our Procurement Team. Additional duties and overnight stays may be required.
Key Responsibilities:
1. Campaign Development and Management: Create and manage targeted, multi-channel marketing campaigns, tailoring strategies for B2B and B2C segments, using customer insights to optimise campaigns and drive sales online and in branches. Coordinate activities with the Product Marketing Manager, suppliers, and the Procurement Team.
2. Supplier Collaboration and Alignment: Work with suppliers on co-branded marketing activities, manage budgets, define KPIs, and ensure campaigns enhance brand presence.
3. Performance Analysis and Reporting: Monitor and report on sales, website traffic, social media engagement, and other metrics. Evaluate KPIs and ROI to improve future marketing efforts.
4. Additional Duties: Contribute to social media content creation, support marketing team members, manage administrative tasks, and travel to branches, including overnight stays.
Desired Skills:
* Experience in a fast-paced business environment.
* Budget management experience for campaigns.
* Understanding of digital marketing is advantageous.
Minimum Requirements:
* Experience in building, executing, and evaluating marketing campaigns.
* At least 3 years of marketing experience.
* Full UK driving license.
* Candidate should be local to East Yorkshire / North Lincolnshire due to the office-based nature of the role and flexible working arrangements.
Benefits:
* Competitive salary and discretionary bonus.
* Training, development, and holiday benefits.
* Contributory pension, employee discounts, and wellness support.
About MKM:
MKM is the UK's leading independent builders’ merchant, established in 1995, with over 134 branches and 3100 employees. We value diversity and aim to create a supportive environment for all colleagues.
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