The Role: Platform Native: You’re platform-native — not just YouTube, but TikTok, Shorts, and Reels. You know what works where, why it works, and how to make content feel right for each feed. Strategy Building: You’re excited to build content strategy for the CEO’s personal channels alongside the original content lead — shaping both long-term vision and day-to-day execution. Personal Branding/Influencer Branding: You understand personal branding — what it takes to build trust and grow an audience around a person, not just a company. Writing For Someone Else: You’re confident writing in someone else’s voice — sharp scripts, captions, and concepts that sound authentic to the CEO, not like marketing copy. Directing Talent: You know how to direct talent — especially those who aren’t used to being on camera — and create a relaxed, natural, and compelling presence on screen. Storytelling Across All Platforms: You have strong storytelling instincts — whether it’s a 10-minute YouTube narrative or a 30-second TikTok punchline, you know how to hook an audience and deliver something worth sharing. Internet Culture: You understand internet culture — what’s trending, what’s tired, and what genuinely cuts through. End To End Production: You’re a hands-on creative: concepting, scripting, shooting, editing. You move fast, iterate confidently, and care deeply about quality and originality. What You’ll Do: Collaborate with the content lead to build and execute the strategy for the CEO’s personal channels — with a mix of long-form YouTube and short-form TikTok, Reels, and Shorts. Develop a pipeline of original content formats — blending thought leadership, behind-the-scenes, trend-reactive, and culturally aware storytelling. Write scripts and shape narratives that match the CEO’s voice, perspective, and energy. Direct shoots with the CEO and other team members — helping them feel confident and look natural on camera. Produce content from end to end: pitching ideas, scripting, directing, shooting, and working with editors to bring each piece to life. Track performance, interpret data, and use insights to iterate quickly and smartly across platforms. Stay on top of cultural moments, internet trends, and creator breakthroughs — and know when (and when not) to jump in. You’re a hands-on creative who can shoot and edit content yourself — fast, scrappy, and with taste. Requirements: Experience as a creative producer, video journalist, or content lead — ideally for a founder, creator, or personality-driven channel. Strong grasp of YouTube, TikTok, Shorts, and Reels — including platform best practices, audience expectations, and creative formats. Excellent writing and scripting skills, with the ability to adapt voice and tone to match the CEO’s personality. Confident directing non-professional talent, and creating a relaxed, high-trust environment on set. Visual instincts — you know how to make things look good, move well, and feel culturally relevant. Ability to manage end-to-end production: from concept to execution, solo or with a team. Passion for tech, design, and culture — and plugged into what Gen Z and millennial audiences care about. We are an equal opportunity employer and will always promote a more diverse and inclusive environment. We are committed to being a welcome employer for all candidates.