Our client is looking for an experienced and commercially focused Senior Marketing Manager to play a pivotal role in driving high‑quality lead generation for a growing global enterprise SaaS business.
This is a senior, hands‑on position blending strategic Go‑to‑Market ownership with day‑to‑day campaign execution. If you thrive on building performance‑driven campaigns, creating compelling enterprise‑grade content, and partnering closely with Sales to deliver measurable pipeline impact, this could be the ideal next step.
The Opportunity
As Senior Marketing Manager, you’ll own the end‑to‑end planning, delivery and optimisation of multi‑channel lead generation campaigns — ensuring a steady flow of high‑intent, sales‑ready leads for a US‑based SDR team.
You’ll act as a key strategic voice within the marketing function, shaping GTM initiatives across new and existing sectors, particularly within complex and regulated enterprise environments.
Key Responsibilities
Lead Generation & Campaigns
* Develop and execute integrated inbound and outbound campaigns across email, LinkedIn and paid/organic channels
* Drive both volume and quality of enterprise leads
* Continuously test, measure and optimise campaign performance
* Produce compelling content for emails, LinkedIn, gated assets and sales enablement
* Build messaging aligned to C‑suite enterprise audiences
* Grow brand presence and inbound engagement on LinkedIn
Marketing Ops & CRM
* Manage and optimise activity within Zoho CRM
* Utilise tools such as ZoomInfo and Apollo for prospecting and data enrichment
* Ensure strong data hygiene and compliance
Sales & Cross‑Functional Alignment
* Partner closely with Sales and US‑based SDRs on lead definitions and follow‑up
* Work with Product, Customer and SLT stakeholders to shape messaging and GTM activity
Performance & ROI
* Track MQLs, SQLs, pipeline contribution and ROI
* Provide insights to guide future investment and strategy
About You
* Senior‑level marketing experience within SaaS
* Proven track record delivering measurable lead generation campaigns
* Comfortable working closely with Sales and senior internal stakeholders
* Data‑driven, analytical and commercially minded
* Experience with ZoomInfo, Apollo or similar
* Exposure to US market campaigns
* Background marketing into regulated industries [To confirm]
#J-18808-Ljbffr