Sales Manager – UK Metals Expo
We are looking for a driven and consultative Sales Manager to join the UK Metals Expo team at Easyfairs.
UK Metals Expo is the leading annual event that brings the entire metals supply chain together with the worlds of engineering, manufacturing and construction at the NEC Birmingham. It is supported by the UK Metals Council and numerous trade associations, and features 300+ exhibitors and 100+ speakers across four topical seminar theatres covering industrial strategy, sustainability and circular economy, innovation and technology, and supply chain, trade and policy.
Your Responsibilities
* Own and deliver a personal revenue target for UK Metals Expo across stand space, sponsorship, and digital media.
* Proactively generate new business through outbound calling, email, social selling, and video meetings.
* Manage and grow a portfolio of existing exhibitors and sponsors, focusing on renewal, upsell, and multi‑year agreements.
* Sell across the full range of opportunities:
o Exhibition stands and floorplan optimisation.
o Sponsorships (theatres, features, networking functions, branding).
o Year‑round digital and lead‑generation products (website, newsletters, content, etc.).
* Build and maintain strong relationships with key decision‑makers at metals producers, stockholders, distributors, processors, fabricators, machinery and technology providers, logistics, recyclers, and associated services.
* Meet exhibitors and prospects face‑to‑face at UK Metals Expo, competitor events, and client visits, presenting tailored proposals and closing deals.
* Maintain an accurate and up‑to‑date pipeline in the CRM, including activity logging, forecasting, and reporting.
* Hit agreed daily activity KPIs in the office (e.g. c. 40 outbound calls, 90 minutes talk time, 15+ meaningful interactions per day).
* Work closely with the Event Director and marketing team to:
o Identify target segments and key accounts.
o Shape campaigns and messaging that resonate with the metals industry.
o Contribute ideas for new features, zones, and partner initiatives.
* Collaborate with operations and customer success to ensure a smooth customer journey from contract to on‑site delivery.
* Stay informed about market developments in the metals and industrial sectors to hold credible conversations with clients and identify new revenue opportunities.
* Represent Easyfairs professionally at UK Metals Expo, industry events, and meetings, acting as a brand ambassador.
Ideal Candidate Qualifications
* Minimum 3 years’ B2B sales experience, with a clear track record of meeting or exceeding revenue targets.
* Experience in event or exhibition sales, selling exhibition space and/or sponsorship for B2B events or in selling to industrial/manufacturing sectors (e.g. engineering, metals, construction supply chain, industrial technology).
* Proven experience in new business development (outbound calling, prospecting, pipeline building).
* Experience in account management, including renewals and upselling existing customers.
* Confident and professional communication skills, both written and verbal, with the ability to engage senior decision‑makers.
* Comfortable selling via phone, video calls and email, as well as in person.
* Strong negotiation and closing skills with a consultative, needs‑based approach.
* Good organisation and time‑management skills; able to manage a busy pipeline and administrative tasks (contracts, CRM updates).
* Willingness to travel within the UK for client meetings and to attend UK Metals Expo and selected competitor events.
* Experience working with or selling into the metals, engineering, manufacturing, construction, or broader industrial sectors.
* Knowledge of key themes in the metals industry such as sustainability, circular economy, net zero, supply chain resilience, productivity, and automation.
* Familiarity with working to structured activity KPIs (calls, meetings, proposals, pipeline coverage) and comfortable in a performance‑driven environment.
* Experience using a CRM system (e.g. Salesforce, HubSpot or similar) for pipeline management and reporting.
* Ability to interpret basic market data (competitor analysis, attendee profiles, company news) to identify new opportunities.
About Us
Easyfairs is a global event company based in Europe and the USA. We organise and host more than 200 events across the world (Austria, Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, the UK and USA) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all‑in formulas, advanced technology and a customer‑centric approach. The Easyfairs Group employs over 900 highly committed talents. Our commitment to excellence has been recognised several times, and we are proud to be on the “Sunday Times Best Place to Work 2025” list.
Benefits
* Birthday day off
* Flexible and hybrid working arrangements
* Enhanced family pay including maternity and paternity benefits
* Cycle to work scheme
* Interest‑free travel loans
* Free online academy for professional development and upskilling
* External performance coach services available to all employees
* Employee assistance programme
* 24/7 access to virtual GP service
* Long‑service awards
* Competitive pension and salary sacrifice options
* Life cover
* Group income protection
* Fully stocked office beverage fridge
* Regular company socials throughout the year
We are proud to be an Equal Opportunity Employer.
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