Your Role
and What You'll Be Doing
We’re looking for an experienced Campaigns Manager to lead the development and delivery of integrated, business‑aligned marketing campaigns for IM Scotland.
Reporting to the Head of Marketing Acquisition, you’ll play a key role in shaping and executing go‑to‑market strategies that increase market share, strengthen brand awareness and generate high‑quality pipeline. Working closely with Business Development, legal teams and central marketing colleagues, you’ll ensure campaigns are aligned across the full buyer journey and deliver measurable impact.
This is a fantastic opportunity for a strategic yet hands‑on marketer who thrives in a fast‑paced, collaborative environment and enjoys seeing campaigns make a real commercial difference.
Your Responsibilities
1. Creating and delivering integrated, business‑aligned marketing campaign strategies with clear objectives and KPIs
2. Working closely with Business Development and legal teams to support growth, pipeline generation and buyer journey progression
3. Managing the end‑to‑end delivery of campaigns, ensuring activity is joined up, resource is used effectively and budgets are well controlled
4. Measuring, analysing and reporting on campaign performance, sharing insight and learning to continuously improve future activity
5. Attending weekly trading meetings and providing clear updates on campaign performance and actions
6. Ensuring all marketing activity aligns to Irwin Mitchell brand guidelines and tone of voice
7. Managing relationships with third‑party suppliers and platforms such as Dynamics, Dot Digital, Splash, Foleon, Canva and Irongate
8. Leading post‑campaign analysis and embedding feedback and learning into future planning
9. Line managing and developing Campaigns and Events Executives, providing coaching, support and clear direction
10. Building strong relationships with key internal and external stakeholders
About You
Essential experience and skills:
11. Degree qualified or CIM qualified (or equivalent experience)
12. Extensive experience developing and delivering go‑to‑market marketing strategies
13. Proven success running personalised, targeted, multi‑channel marketing campaigns
14. Strong understanding of complex sales cycles and full‑funnel marketing
15. Experience using marketing platforms such as Dynamics, Sitecore, Dot Digital, Splash or Lead Forensics
16. Strong analytical skills with a data‑driven approach to campaign optimisation
17. Excellent organisation and project management skills, with the ability to manage multiple campaigns simultaneously
18. Confident communication skills and the ability to engage a wide range of stakeholders
19. Experience managing budgets, suppliers and external agencies
20. A collaborative leadership style with experience supporting and developing team members
Desirable:
21. Experience within the legal or wider professional services sector
22. Proposition development experience
23. Previous line management experience
Our Benefits - What We Can Offer You
24. 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
25. Generous and flexible pension schemes.
26. Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
27. Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!
Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.