Retention Strategist
Common Thread Collective
Mission: To eliminate the need for agencies by providing unsurpassed value & service to businesses earning below $15 M.
Responsibilities
* Guide clients toward sustainable, scalable growth through retention marketing insights and forecasts.
* Own and communicate the rationale behind retention strategies, connecting forecasts to emails, SMS, direct mail, and other channels.
* Advocate CTC’s unique approach and tools to clients, building trust and confidence.
* Lead initiatives to ensure high‑performance marketing strategies, driving predictable revenue and customer lifetime value.
* Collaborate with strategy, media, design and content teams to craft brand‑consistent and effective re‑engagement content.
* Monitor performance, adjust tactics, and deconstruct forecasts each month to meet or exceed KPIs.
* Maintain data integrity across Statlas, Provincial, and other tracking tools.
* Ensure deliverables are on‑brand, technically sound, and delivered on time.
* Communicate regularly with clients—daily updates, weekly Slack summaries, and alignment on forecasts.
* Contribute learnings back to the system, collaborate on new ideas, and support continuous improvement.
Qualifications
* At least 4 years of hands‑on email and SMS marketing with proven campaign, automation, and segmentation execution.
* At least 4 years of retention‑marketing experience owning revenue‑driving initiatives.
* Minimum 3 years working in a marketing agency, managing client relationships in a fast‑paced, cross‑functional environment.
* Autodidact: highly curious, self‑directed learning, proactive feedback acceptance, and resourceful skill refinement.
* Unimpeachable character: honesty, humility, ownership, constructive‑feedback integration.
* Competitive greatness: determination, resilience, adaptability, passion for results, creative problem‑solving.
* Excellent communication—Fluent English, persuasive storytelling, empathetic client messaging, strong presentation skills.
* Strong data‑analysis capability—proficiency in Google Sheets and an eagerness to deepen analytical skills.
* Critical thinking: structured problem solving, practical solution proposal, and system‑oriented mindset.
* Passion for e‑commerce and a drive to make measurable impact on business growth.
Key Skills
* Client relationship management and consultation.
* Strategic forecasting and KPI analysis.
* Project management, ownership, and meeting deadlines.
* Conservation of brand consistency across email, SMS, direct mail, pop‑ups, push notifications, and loyalty tools.
* Testing and optimization to improve performance.
Salary & Benefits
* First 30 days: $1.5 K (part‑time transition phase)
* Days 31–60: $3 K (full‑time start)
* Days 61–90: $4–5 K plus performance bonuses
* Remote work with flexible schedule, weekly 1:1 feedback, and measurable quality benchmarks.
* Clear performance dashboard, transparent pay, and a path for annual contract negotiation.
Location
Fully remote.
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