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As the Marketing Manager you will be responsible for increasing awareness and engagement with the decision makers within the payments industry and responsible for payments in various merchant segments, helping this audience to understand the benefits of open banking and how Tink can help them achieve their business goals.
What we look for
We’re looking for someone with a strong track record in B2B marketing who will be responsible for accelerating awareness and adoption of Tink’s technology and products among our biggest and most strategically important Enterprise prospects and customers. We’re looking for someone with a strong ability to understand the payments industry and how Marketing will contribute to our commercial success and long-term brand building goals.
What you’ll do
You will be responsible for increasing awareness and engagement with decision-makers in the payments industry across Europe, helping this audience to understand the benefits of open banking and how Tink can help them achieve their business goals.
The role requires you to work collaboratively with sales leaders in the payment & platform vertical, and focus on acquisition of strategic priority customers, and lead the marketing activities that build relationships, drive leads, and expand awareness of Tink across the payments industry. You will also work closely with other teams internally to coordinate bespoke ABM activities towards the highest priority enterprise and strategic prospects, as well as following up on performance. As Enterprise Marketing Manager your primary KPI is signed revenue.
You will build a deep understanding of our customers, market trends, competitive landscape and relevant events and channels in order to build and execute successful marketing campaigns and coordinate bespoke ABM activities towards the highest priority enterprise and strategic prospects, as well as following up on performance.
What we are looking for
We are looking for a Marketing Manager who really enjoys and understands B2B marketing, with a strong payments interest.
Experience within B2B Marketing for strategic and enterprise customers/prospects
Strong knowledge of the payments industry and the different needs and buying journeys of both merchants and PSPs
Used to actively drive and gather new ideas for ABM programs, from planning, to execution, and evaluation. Understanding of how those activities can contribute to the success of Tink’s branding and lead generation
Good understanding of content marketing for e.g. events, webinars or podcasts.
Great collaboration skills, both within and outside marketing.
As a person you like to be visible and has a lot of drive, we think you will thrive if you enjoy social happenings
Extra plus if you can speak German, but it’s not a must
We are reviewing applicants continuously. We're looking forward to your application!
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