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Digital marketing manager

Gildersome
Leodis Stairlifts Ltd
Digital marketing manager
Posted: 20 February
Offer description

We're looking for a strategic, hands-on Marketing Manager who thrives on combining creativity with systems, automation and performance tracking. This role is perfect for someone who understands both brand storytelling and technical marketing infrastructure — and knows how to connect the two seamlessly.

You'll lead campaigns from strategy to execution, build high-converting funnels, manage partnerships and ensure our messaging is consistent across every touchpoint.

Key Responsibilities

Strategy & Campaign Management

* Develop and execute multi-channel marketing strategies
* Plan, build and optimise campaigns from concept to reporting
* Own content planning calendars and campaign timelines
* Monitor performance and continuously improve results

CRM, Systems & Automation

* Build and manage pipelines in GoHighLevel (or similar CRM)
* Set up automations, workflows and nurture sequences
* Create and optimise nurture trails that convert leads into customers
* Ensure proper lead tracking, tagging and reporting
* Use Zapier (or similar tools) to streamline systems and integrate platforms

Email Marketing

* Write compelling email campaigns and nurture sequences
* Set up broadcasts, automations and segmentation
* Track open rates, click-through rates and conversions
* Continuously test and improve campaign performance

Social Media & Paid Campaigns

* Create branded social posts and graphics using Canva
* Manage organic content across key platforms
* Plan, set up and optimise paid social campaigns
* Track performance metrics and refine targeting

Partnerships & Activations

* Support and manage collaborations such as:
* Partnership activations
* Competitions and promotional campaigns
* LED board campaigns
* Partnership content and co-branded marketing
* Ensure all external campaigns align with brand messaging and strategic goals

Brand & Messaging

* Maintain consistent branding and tone of voice across all channels
* Ensure all content — social, email, paid, partnerships — feels cohesive
* Work closely with leadership to refine positioning and messaging

Required Skills & Experience

* Strong experience with Canva (social posts, branded graphics, campaign assets)
* Experience using GoHighLevel or a similar CRM (pipelines, automations, nurture sequences)
* Confident with Zapier or other automation tools
* Proven experience with email marketing platforms
* Experience running and optimising paid social campaigns
* Strong copywriting skills
* Ability to structure CRM systems for scalability
* Analytical mindset with the ability to track and optimise performance
* Experience managing collaborations and branded activations
* Comfortable using AI tools such as ChatGPT to improve marketing workflows

You'll Thrive If You:

* Think strategically but execute practically
* Are organised and process-driven
* Can balance creativity with data
* Take ownership of projects from idea to results
* Care deeply about brand consistency

What Success Looks Like

* Automated nurture trails generating consistent conversions
* Clear lead tracking and reporting
* Campaigns that improve month-on-month
* Strong, measurable ROI from paid and partnership campaigns
* A consistent and recognisable brand presence

If you're a marketing manager who understands strategy, content, CRM structure, automation, copywriting and AI-driven efficiency, we'd love to hear from you.

Apply now and help us build our marketing vision

Job Types: Full-time, Permanent

Pay: £40,000.00-£50,000.00 per year

Benefits:

* Company pension
* Free parking
* On-site parking

Experience:

* Digital marketing: 3 years (required)
* Canva: 2 years (preferred)
* GoHighLevel CRM: 1 year (preferred)
* Zapier: 1 year (preferred)
* Utilising AI Tools: 2 years (preferred)

Language:

* English (required)

Work authorisation:

* United Kingdom (required)

Work Location: In person

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