OverviewThe PepsiCo direct sales team is truly at the heart of the brands routes and continues to play an integral part in its continued success. This Field Based New Business role is crucial to both the long- and short-term business performance. The passion that our New Business Development Executives have for our brands and the drive to achieve success is what increases our customer base and product sales across the country. This role has responsibility for the acquisition of new customers. In this role you will self-generate opportunities, visit potential new sites, create awareness and drive distribution by presenting the brand and by opening new customers. They do this through visiting pre identified targets to sell the benefits of our brands and the Direct Delivery model and its USP’s. They think strategically and identify, prospect and convert both independent and regional group outlets in the out of home channel. They work closely with internal stakeholders in a collaborative way to ensure a first class customer experience from day one and to drive long term loyalty for the brand. Responsibilities
1. Achievement of daily, weekly and monthly new business productivity measures.
2. Achievement of Acquisition Targets, Order Revenue Targets and Acquisition retention targets
3. Identify, prospect and convert Independent and group prospects into customers.
4. Plan and organise your time well to drive both results and efficiency.
5. Use CRM system to capture and record visits, customer interactions and orders.
6. Manage and maintain a healthy sales pipeline –
7. Negotiate, Develop and agree commercial trading agreements with key customers.
8. Work proactively with the Field Sales Manager (FSM) and other key stakeholders to ensure customers are retained and managed appropriately and above all get a best-in-class customer experience.
9. Visit targets at their location to cold call and introduce Pipers crisps, selling the benefits of the Pipers Direct Delivery Model
10. Monitor and communicate competitor and wholesale activity working across internal departments as required.
11. Attend customer trade shows as required to drive brand awareness and gain new opportunities for conversion.
12. Implement new marketing initiatives and feedback on results as required.
13. KPI/Measures: Achieve monthly 1st order Acquisition Targets Achieve monthly Net Revenue deliver targets. Achieve Product Distribution targets. Achieve set conversion and retention targets. Meet productivity targets within a sales model of call, sample, convert Achievement of group acquisition targets
Qualifications
14. Drive for results / Target Driven
15. Team player
16. Able to work on own initiative.
17. Excellent presentation skills
18. Proactive
19. Well organised and ability to prioritise work load.
20. Able to work under pressure.
21. Strong communication skills
22. Structured & logical thinker.
23. Strong influencing skills
24. Drive & dynamism
25. Ability to develop commercial skills.
26. Ability to work across several IT platforms (Word, Excel, PowerPoint, CRM)