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Creative director

London
Lucy Lawson Creative Recruitment Ltd
Creative director
Posted: 18 February
Offer description

Creative Director – Global FMCG Portfolio
Permanent | Hybrid Working

An internationally recognised brand consultancy is seeking a Creative Director to lead a flagship global FMCG portfolio.

This is a senior leadership opportunity for a creative who thrives on shaping brands at scale, building powerful brand worlds and activating them dynamically across both physical and digital touchpoints. You'll operate at the intersection of strategic thinking, cultural relevance, and executional excellence.

We're looking for a leader who combines vision with rigour, someone confident guiding global brand ecosystems while ensuring every activation, campaign, and experience feels distinctive, cohesive, and commercially impactful.

The Opportunity
You will take ownership of creative direction across a multi-brand consumer portfolio distributed across international markets.

Your remit will extend beyond traditional brand and packaging work into immersive brand world activation spanning retail environments, experiential moments, content ecosystems, digital platforms, and technology-enabled storytelling. From real-world executions to digitally amplified experiences, you'll ensure creative ideas translate seamlessly across channels.

This role demands a creative leader who can build senior client trust, identify growth opportunities, and elevate standards — while fostering an environment where teams produce culturally sharp, strategically grounded work.

Key Responsibilities
Define and evolve creative direction across a global FMCG portfolio
Lead the development of integrated brand worlds activated across retail, experiential, digital and content platforms
Ensure cohesion between physical execution and digital amplification
Inspire multidisciplinary teams across strategy, design, and production
Drive innovation across modern content creation, including emerging AI-enabled workflows
Strengthen senior client partnerships and expand strategic engagement
Maintain high creative standards across multiple concurrent workstreams
Mentor senior creatives and build future leadership capability

What We're Looking For
Established Creative Director experience within FMCG, consumer branding and packaging
A portfolio demonstrating excellence in brand systems, packaging, and multi-channel activation
Proven ability to lead brand world creation and activation across both real-world and digital environments
Strong commercial acumen and strategic awareness
Confidence influencing senior stakeholders and navigating complex organisations
Curiosity about evolving technologies and how they enhance creative production
A leadership presence that inspires confidence internally and externally

Why This Role?
You'll have the opportunity to shape globally recognised consumer brands and influence how they show up in culture across shelves, screens, experiences, and emerging platforms. This is a role for a creative leader ready to operate at scale while pushing creative boundaries responsibly and commercially.

If this sounds like you, let's talk. Apply today to find out more.

If this role isn't quite for you but you know someone perfect, please share their information via our referral scheme.

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