Overview
Our client, a rapidly growing SaaS business, is searching for a results-driven Marketing Manager to report into and work closely with the Group Marketing Director in influencing, developing, and implementing the overall marketing strategy. The successful candidate will play a key role across two of the key business segments, and bring fresh ideas, a creative mindset, and consistent delivery of impactful campaigns that focus on increasing revenue and new customer acquisition.
Base pay range
Direct message the job poster from Marmion
Location & Benefits
* Leeds
* Hybrid working (3 days in office, 2 days remote)
* 25 Days Annual Leave + Bank Holidays + Christmas Closure
* Additional Company Benefits
* B2B experience is essential.
“Authentic & Ethical Recruitment | Providing an honest service & candidates that stay!”
Responsibilities
* Campaign Management: Plan, develop and execute lead-nurturing campaigns to convert B2B prospects into customers.
* Copy: Produce engaging and SEO-optimised content/assets, promoting the SaaS product portfolio to relevant target audiences, translating technical features into value and clear benefits.
* Digital: Manage and optimise digital marketing activities across website, email and social media.
* Collaboration: Collaborate with Sales to align marketing initiatives with business goals.
* Analyse & Optimise: Analyse campaign performance, providing actionable insights and optimising campaigns where necessary.
* AI: Leverage AI tools effectively, whilst maintaining quality and a consistent tone of voice across all marketing channels.
* SEO: Own the SEO strategy and aim to improve organic traffic, reporting SEO & Content performance to the SLT.
Skills & Experience
* Previous experience as a B2B Marketing Manager, Generalist Marketing Manager, or similar is essential.
* Experience within a SaaS or Agency environment is essential.
* Demonstrable experience in driving organic traffic and lead generation through content marketing.
* A sound understanding of full-funnel marketing, able to generate results in niche markets (field-service related industries).
* Excellent communicator with strong writing and editing abilities.
* Competent with SEO tools (Semrush, GA4), marketing automation platforms (Pardot, Intercom) and CMS systems.
* Data-driven mindset with excellent analytical skills.
* A strategic thinker and creative storyteller, able to translate technical concepts into compelling campaigns.
* Self-motivated, with an ability to take ownership and drive forward processes with strong attention to detail.
* Commercially focused with a results-driven mindset.
Applicants & Contact
If you’re a passionate marketer and keen to join a fast-growing SaaS business where your marketing expertise will directly influence the success and expansion of the business, please apply today. If you would like to discuss the opportunity further, please contact Matt Pallister or Alice McGlaughlin on the numbers listed on our website: wearemarmion.com
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing, Advertising, and Strategy/Planning
Industries
* IT Services and IT Consulting and Software Development
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