Job Description:
* Title: Outbound Sales Representative
* Company: OptiMA, Inc.
* Location: Shrewsbury, MA
* Overview:
o OptiMA, Inc., a leading provider of innovative dry-erase solutions, is seeking a highly motivated Outbound Sales Representative to establish and drive our outbound sales function. This is a pioneering role, with the opportunity to shape the future of our sales team.
o The primary focus is on proactively identifying and qualifying new sales leads, building relationships with key decision-makers, and closing deals.
o Key target markets include dealers in print, education, and furniture industries, as well as Div 10 dealers and GSA contractors, with a strong emphasis on print shops, including a franchise with 800 locations.
o The role involves selling our specialized ceramic porcelain steel dry-erase products and custom-printed solutions.
* Responsibilities:
o Proactive lead generation and qualification through various channels.
o Development and execution of effective outreach strategies.
o Relationship building with key decision-makers.
o Value proposition communication and tailored sales presentations.
o Negotiation and deal closure.
o CRM management and sales activity tracking.
o Industry trend and competitive landscape monitoring.
o Collaboration with internal teams.
o Contribution to outbound sales process development.
o Travel for customer visits and trade show participation.
* Must-Have Skills/Experience:
o 5+ years of B2B outbound sales experience.
o Proven track record of exceeding sales quotas.
o Strong communication, interpersonal, and presentation skills.
o Proficiency in CRM systems and sales automation tools.
o "Hunter" mentality with a competitive drive.
* Nice-to-Have Skills/Experience:
o Experience in the office supplies, educational supplies, or furniture industry.
o Bachelor's degree in business or marketing.
Top Priorities for This Role (First 6-12 Months):
* Establish and build a robust outbound sales pipeline.
* Secure key accounts within the print shop and franchise target markets.
* Achieve and exceed sales targets, with a focus on print shop sales.
* Contribute to the documentation and improvement of the outbound sales process.
* Begin to build relationships with 10% of the 800 location franchise, with the goal of 1k in sales per location per month. (1M per year)
Compensation & Benefits:
* Base salary: $50,000 per year.
* Commission: 26% of gross profit (54% gross margin).
* Potential for very high earnings. (500K in sales = roughly 120K, 1M in sales = roughly 190K)
* Commission draw is negotiable for the first three months.
* Comprehensive benefits package (up to 100% health, dental, vision, retirement).
* Remote/hybrid flexibility: To be discussed.
Growth Opportunities:
* Significant earning potential and career advancement opportunities.
* Potential to lead and build the outbound sales team.
* Ongoing training and development to enhance skills.
* Opportunity to help build a sales department from the ground up.
Must-Have vs. Nice-to-Have Skills:
* Must-Have:
o 5+ years of B2B outbound sales experience.
o Proven track record of exceeding sales quotas.
o Strong communication and interpersonal skills.
o CRM proficiency.
o "Hunter" mentality.
* Nice-to-Have:
o Industry specific experience.
o Bachelors Degree.
Interview Process & Timeline:
* The interview process will likely consist of multiple rounds.
* Key decision-makers will be involved in the process.
* Specifics on the exact number of rounds, and who will be involved will be provided as the process moves forward.
Ideal Candidate Profile:
* Personality Traits:
o Coachable, curious, and possesses a strong work ethic.
o Intelligent, with strong critical thinking and communication skills.
o Demonstrates prior success and a passion for sales.
o Resilient, persuasive, and competitive.
* DISC Profile:
o High "D" (Dominance): Assertive, results-oriented, and comfortable taking charge.
o High "I" (Influence): Persuasive and able to build rapport quickly.
o Moderate "S" (Steadiness): Balances drive with relationship building.
o Lower "C" (Conscientiousness): Flexible and adaptable.
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