Main Purpose of Job:
Responsible for driving sales and promoting our full range of products – including traditional cask beers, keg, and bottled products – to pubs, bars, wholesalers, and other establishments nationwide. The primary goal is to increase revenue, expand our customer base, and consistently meet or exceed defined sales targets while maintaining strong relationships with existing clients. This is a hybrid role involving both field-based sales visits and office-based activities such as telephone outreach, account management, and administrative duties.
Main Responsibilities:
* Develop and maintain strong relationships with existing and potential customers across the UK.
* Promote and sell our range of traditional cask, keg, and bottled beers, effectively communicating their unique qualities and benefits.
* Conduct field-based visits to customers and prospects to build rapport, identify opportunities, and close sales.
* Carry out office-based sales activities, including phone and video calls, follow-ups, and account support.
* Create and send engaging sales and marketing emails tailored to different customer segments and promotions.
* Identify and pursue new business opportunities to expand our customer base and open new national accounts.
* Work towards and achieve agreed sales targets and KPIs.
* Collaborate with the marketing team to develop sales materials and promotional activities.
* Provide regular reports on sales performance, customer feedback, and market insights to management.
General Responsibilities:
* Monitor market trends and competitor activity to identify opportunities for growth and innovation.
* Attend industry events, trade shows, and networking opportunities to represent the brewery and build business relationships.
* Respond promptly to customer inquiries and provide exceptional customer service.
* Coordinate with production, distribution, and logistics teams to ensure timely and accurate delivery of orders nationwide.
* Maintain accurate records of sales activities, customer interactions, and stock requirements.
Additional Duties:
* Assist with tasting events, brewery tours, and product launches as needed.
* Participate in staff training and development programs.
* Contribute ideas for new products, packaging formats, or marketing campaigns.
* Support other departments with ad-hoc tasks as required.
* Undertake any other reasonable management requests.
* Attend staff meetings when required.
* Work flexibly where possible to support the wider business needs.
Legal Duties:
* Ensure compliance with all relevant laws and regulations, including licensing requirements and responsible serving practices.
* Safeguard confidential information and adhere to data protection policies.
* Represent the company professionally at all times and uphold its values and ethical standards.
* Comply fully with all legal requirements including GDPR, Employment Law, Weights and Measures, and Health & Safety (this list is not exhaustive).
* Attend any required Health and Safety training.
* Ensure full compliance with all Health and Safety protocols as per the company’s policy.
* Ensure full compliance with Food Hygiene Regulations at all times.
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