Job Title: Public Relations and Influencer Marketing Specialist
About the Role
This is an exciting opportunity for a skilled PR and influencer marketing professional to join our team as a Textured Hair Champion. You will be responsible for managing standout campaigns, building meaningful industry relationships, and representing our brand in a way that resonates with the textured hair community.
We are looking for someone who brings lived experience, insight, and a personal connection to textured hair culture - ensuring our work is not only strategic, but deeply authentic.
Key Responsibilities
* Campaigns: Support and deliver PR & influencer marketing strategies aligned with brand goals.
* Relationships: Build and nurture strong ties with journalists, creators, stylists, and cultural changemakers in the textured hair space.
* Influencer Partnerships: Identify talent, coordinate briefs, contracts, approvals, and content delivery.
* Events: Lead creative concepting and execution for mailers, launches, and influencer events.
* Press Office: Draft press releases, manage media outreach, respond to requests, and lead sample distribution.
* Collaboration: Work cross-functionally with social, brand, and creative teams for cohesive storytelling.
* Reporting: Track KPIs, compile PR reports, and share competitor insights.
Requirements
To succeed in this role, you will need:
* 5+ years of PR experience, ideally within beauty, haircare, or lifestyle.
* Strong contacts across media, influencer, and textured hair networks.
* Proven success in influencer and event campaign delivery.
* Excellent communication, writing, and relationship-building skills.
* Ability to juggle multiple projects with precision and creativity.
* Deep familiarity with textured hair culture—ideally through lived experience—enabling you to represent the community with authenticity.
We Offer
A dynamic and supportive work environment where you can grow and develop your skills. We are committed to equality and diversity and welcome applications from all suitably qualified candidates.