Job Description: Administration Manager (Bookings, Front of House & CRM)
Location: UK Private Hospital
Salary: £35,000 per annum
Role Overview
The Administration Manager is responsible for leading all booking, front-of-house, and CRM functions, ensuring a seamless, high-quality patient journey from initial enquiry through to treatment. The role will drive operational efficiency, maximise utilisation of clinical capacity, and deliver an exceptional standard of service aligned with private healthcare expectations.
Key Responsibilities
* Bookings & Scheduling:
* Oversee all patient bookings (consultations, procedures, theatres), ensuring accuracy, efficiency, and optimal use of clinical capacity. Resolve conflicts and continuously improve booking processes.
* Front of House:
* Lead reception and patient-facing services, ensuring a professional, discreet, and welcoming environment with excellent customer experience at all times.
* CRM Oversight:
* Manage and optimise the use of CRM systems to track patient enquiries, conversions, and engagement. Ensure data accuracy, reporting, and effective pipeline management to support business performance.
* Team Leadership:
* Lead, develop, and performance manage the administration and reception team, ensuring high standards, clear accountability, and adequate staffing coverage.
* Operational Performance:
* Monitor KPIs across bookings, conversion rates, and patient flow. Identify opportunities to improve efficiency, streamline processes, and enhance service delivery.
* Stakeholder Management:
* Work closely with consultants, clinical teams, and senior leadership to align booking activity with service demand and operational priorities.
* Compliance & Governance:
* Ensure adherence to GDPR, hospital policies, and regulatory requirements across all administrative processes and patient data handling.
Person Specification
Essential:
* Proven experience in administration or operations management (ideally healthcare or similar service-led environment)
* Experience leading and developing teams
* Strong organisational and problem-solving skills
* Excellent communication and stakeholder management
* Experience using CRM systems and managing data/reporting
Desirable:
* Private healthcare experience
* Knowledge of theatre scheduling and patient pathways
Summary
A key operational leadership role responsible for delivering a premium patient experience, optimising bookings and conversion, and ensuring efficient, compliant administrative services across the hospital.