We are seeking a passionate Boutique Manager to lead our Floral Street store focusing on driving sales, building brand awareness, and bringing our jewellery’s storytelling charm to life.
A confident and inspiring leader, you’ll guide your team to deliver an exceptional service in a warm, welcoming environment — ensuring every customer discovers the beauty and craftsmanship behind our pieces.
Maintaining the store’s stunning presentation and collaborating with teams across the brand to create a seamless shopping experience for all our customers which reflects the ethos of our brand.
Specific Responsibilities
Sales
* Proactively identify and pursue sales opportunities by engaging customers, sharing our brand story, and driving sales in a friendly, consultative, and non-pushy manner
* Sustain sales performance and profitability whilst offering the friendly, inclusive and relaxed shopping experience.
* Wherever possible, go the extra mile for the customer, ensuring they receive the best advice and service, and have an outstanding experience with Alex Monroe.
* Provide accurate information to customers, following Alex Monroe Customer Care guidelines and policies at all times
* Respond to telephone enquiries with a positive and friendly manner, maintaining composure when potentially faced with a large volume of calls or difficult conversations
* Develop your own encyclopaedia-like knowledge of the Alex Monroe brand, and all of our jewellery.
* Demonstrate sales leadership for staff by projecting a positive attitude, and playing an active selling role on the shop floor.
* Implement and monitor KPIs to measure sales performance, customer satisfaction, and team productivity.
* Liaise with, and utilise support from the AM Management Team, to plan new activity and maximise company-wide sales opportunities, bringing forward ideas for improvements within the business, alongside contributing feedback and offering solutions to other points raised.
* Oversee the raising and accepting transfer orders using the company finance system Netsuite. Ensure that the information provided in the transfer orders is present and correct.
Store
* With Senior Associates from the sales team, ensure infrastructure is in place for our busiest store, including but not limited to: Health & Safety, Alarms and Security, Telephones, Internet, CCTV, Refuse & Recycling, Understanding Council Regulations.
* Take the responsibility of being key-holder for the store with call-out responsibilities.
* Implement and maintain security measures to ensure staff safety, and stock security.
* Ensure our Floral Street store is a fascinating and engaging experience for customers. Plan, organise and staff regular events and sales initiatives such as product launches, talks / Q&A’s, teaching and demonstrations.
* Ensure that the appearance of the Floral Street store is maintained with pride; the jewellery should be neat, clean and tarnish-free, the store itself is tidy and cleaned daily, with no clutter at the till area.
* Oversee and support Senior Associates with stock management, including stock cycle counts, company stock takes, liaising with the stock controller to ensure the boutique has what it needs to sell.
People Management
* Alongside the Retail Manager, develop and maintain a positive and friendly working environment for all employees.
* Manage staff rotas ensuring either yourself as manager or senior sales role is present at weekends and busy periods.
* Monitor and manage holidays and sickness, doing what you can to support your team and maintain their well-being.
* Train new staff members on all things ‘Alex Monroe’; from our sales style, policies, systems and procedures, through to brand and product knowledge, and encompassing our important repair and reconditioning aftercare services.
* Provide on-going and ‘in the moment’ feedback and support to the individuals in your team, offering new challenges and development opportunities where possible.
* Ensure your team receives consistent on-the-job training, from new pieces and collections, to any changes to our policies, systems and procedures.
* Oversee training of new staff by providing hands-on guidance on the shop floor and demonstrating excellent sales techniques to model best practices
Additional Tasks
* Oversee the stores involvement in repairs process,
* Work with our Bespoke Manager and advisor to ensure you are highly literate in our Bespoke service, and can work with customers on the first stage of their Bespoke journey.
* Oversee banking processes and procedures
* Adhere to company guidelines for all cash handling procedures, including till transactions, end-of-day cashing up and proactively resolve any issues that may occur
* Report to the Retail Manager, provide a weekly trading for store sales, KPI’s & Marketing promotional feedback.
* Approach like-minded brands and fellow jewellers in the Covent Garden area to build relationships and grow localised business.
* Ensure all tasks are completed to deadline and to the standards required – delegating operational duties where appropriate.
* Actively engage in company communications by responding promptly to queries via email, Google Chat, WhatsApp, and phone.
You’ll be a great fit for us if you are:
* Experienced retail manager or supervisor looking to take the next step, preferably from a jewellery background with a proven sales record.
* Experienced in supporting people management, including assisting with rota planning, training, and staff development.
* A leader to the team demonstrating providing above-and-beyond customer service, in a warm and friendly manner.
* Go the extra mile for the customer, ensuring they receive the best advice and service, wherever possible.
* You have a positive, can-do attitude, taking ownership and responsibility of tasks with a flexible and enthusiastic approach.
* Seek information, and continuously develop knowledge about the brand positioning and the jewellery marketplace.
* Proactively participate in our company goal to be environmentally conscious and sustainably minded.
* Prior knowledge of jewellery metals, diamonds and gemstones would be a bonus but also something you can learn about!
Salary Range - £31,000-£34,000 depending on experience
To apply please submit a cover letter and CV explaining what you can bring to the team by the 31st October 2025. We appreciate there is a lot on our list but if you feel you have some of the experience we are looking for, don’t be put off - please still apply!