Div h3 General Manager – Birmingham City FC, Birmingham /h3 p Full-Time / Permanent /p p Up to £70k + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more. /p h3 We’re looking for /h3 p A passionate, data-driven leader who can inspire teams to deliver best-in-class food and beverage experiences at Birmingham City Football Club. /p p This role carries full accountability for creating an exceptional matchday and non-matchday hospitality offering that reflects the club’s ambition, heritage, and growing vision across high-volume kiosks and bars, premium lounges and boxes, major conferences and events, and an expanding fan zone and external estate. /p p This is a flagship opportunity for a dynamic and inspirational senior hospitality professional, experienced in operating at scale across stadiums, live events, conferences, and complex multi-outlet environments. We’re seeking a true people leader and food enthusiast with the capability to drive consistency, quality, and innovation at benchmark and global standards. /p p You will be at the heart of the club’s long-term transformation, playing a key role in its journey towards a new Sports Quarter. This includes helping position St. Andrew’s at Knighthead Park as a leading reference venue within the Levy portfolio and across UK and global stadia. /p p Working in close partnership with the club, Levy, and a network of third-party and street food partners, you will lead the evolution of a joined-up, best-in-class hospitality ecosystem. This role is not about maintaining the status quo it’s about driving new concepts, increasing spend per head, and redefining fan experience across all touchpoints. /p h3 About Levy /h3 p Levy is about elevating experiences. As a leading global hospitality partner, we design and deliver unforgettable guest moments that prioritise people and the planet. /p p Trusted by iconic venues and sporting institutions, we bring innovation, insight, and operational excellence to every partnership working collaboratively with clubs and partners to create industry-leading, future-focused hospitality destinations. /p h3 The Role /h3 h3 Planning /h3 ul li Collaborate closely with Birmingham City FC leadership and Levy stakeholders to define and deliver clear, measurable strategic plans /li li Work with the club and Levy leadership to position Birmingham City Football Club as a flagship, benchmark venue within the Levy portfolio piloting new concepts, technology, and fan experience innovations /li li Maintain a structured, data-led, and results-driven approach with a focus on continuous improvement /li li Monitor football, retail, and hospitality trends to ensure the club remains competitive at a Premier League and global stadia standard /li li Lead planning and delivery of capital projects, fan experience enhancements, and future-facing initiatives aligned to the Sports Quarter vision /li /ul h3 Operations /h3 ul li Own and lead the delivery of exceptional food, beverage, and service standards across a complex, multi-outlet stadium environment /li li Ensure full operational readiness across high-volume matchdays, premium hospitality, conferences, and large-scale external events /li li Lead the continuous evolution of retail, bar, and hospitality concepts to ensure Birmingham City FC is recognised for industry-leading fan and guest experiences not just matchday execution /li li Coordinate multiple partners, including street food operators and external vendors, to deliver a consistent, seamless experience across internal outlets, fan zones, and external spaces /li li Drive a fan-first, experience-led culture across all teams and touchpoints /li li Maintain best-in-class quality, presentation, and service standards aligned with brand and global benchmarks /li li Oversee supplier and partner relationships to ensure quality, innovation, and cost control /li li Lead health & safety and compliance across all areas of the operation /li li Act as the senior operational link between the club, Levy, partners, and internal teams /li /ul h3 People /h3 ul li Build and lead a high-performing, scalable team structure across permanent and event-based workforce /li li Develop and execute recruitment, training, and deployment strategies for high-volume operations /li li Create an engaged, high-energy culture centred on pride, accountability, and delivering exceptional fan experiences /li li Drive performance through clear KPIs, coaching, and succession planning /li li Ensure strong, consistent communication across all levels and functions /li li Recognise and reward performance while fostering long-term talent development /li li Maintain full HR, legal, and compliance standards /li /ul h3 Financial & Business Development /h3 ul li Hold full accountability for financial performance across a complex, multi-channel F&B operation /li li Treat the stadium as a multi-channel business, leveraging data, insight, and fan feedback to grow revenue across retail, hospitality, conferencing, and external events /li li Partner with Finance to deliver robust forecasting, budgeting, and P&L management /li li Drive revenue growth through innovation, commercial strategy, and enhanced guest experience /li li Continuously identify opportunities to increase spend per head while protecting margin and quality /li li Build strong commercial awareness and accountability across all departments /li /ul h3 What We’re Looking For /h3 ul li Proven senior leadership experience in large-scale, multi-site or complex F&B operations /li li Strong background in stadiums, arenas, or high-volume event environments /li li Experience managing diverse, multi-channel hospitality operations /li li Demonstrated ability to operate at scale and deliver against benchmark or best-in-class standards /li li Strong stakeholder management, including working with club executives, partners, and external brands /li li Passion for people development and building high-performing teams /li li Strong food, drink, and hospitality expertise /li li Track record of delivering innovation, change, and business growth /li li Commercially astute with full P&L accountability /li li Excellent communication, influencing, and leadership skills /li li Resilient, adaptable, and solutions-focused /li li Flexibility to work evenings and weekends aligned to the football calendar /li /ul h3 What You’ll Get In Return /h3 ul li Competitive salary with bonus and full benefits package /li li 23 days' holiday + bank holidays + birthday off + holiday purchase scheme /li li Healthcare & wellbeing support (Aviva Digicare, Medicash) /li li 24/7 Employee Assistance Programme /li li Enhanced family leave benefits /li li Discounts on shopping, entertainment, and fitness memberships /li li Pension scheme & life assurance /li li Ongoing training and career development /li li Meals on duty /li /ul h3 Why Join Us? /h3 p Levy UK & Ireland, part of Compass Group, partners with leading venues and clubs like Birmingham City FC to deliver world-class hospitality. /p p This is a unique opportunity to shape a flagship operation within a transformative club environment working at the forefront of fan experience, innovation, and large-scale hospitality. /p p You’ll play a central role in defining the future of hospitality at Birmingham City FC, helping set new standards for the industry while creating unforgettable experiences for fans and guests alike. /p /div #J-18808-Ljbffr