Overview
SENIOR MARKETING ANALYST
London – Hybrid: 2 days a week in the office
The Company
A world-leading conservation and hospitality business, protecting millions of acres of wild land across Africa, with a network of luxury safari camps. They are scaling fast to drive digital growth, with a London team and are now investing heavily into its direct-to-consumer business, with ambitious targets!
The Role
As Senior Marketing Analyst, you will be involved in the following:
* Build scalable dashboards and reporting systems for all digital channels (Paid Search, Social, Display, SEO, Email)
* Ensure consistency and accuracy across GA4, CRM, and marketing platforms
* Define KPIs and partner with senior stakeholders to link analytics to business goals
* Analyse funnel conversion, CAC, ROI, and channel efficiency
* Provide commercial insights on sales pipeline, lead quality, and conversion optimisation
* Support media mix modelling and long-term value analysis
* Deliver ad-hoc insights to drive performance and strategic decision-making
Candidate Requirements
* Experience with Tableau or other BI tools (essential)
* Python preferred; ML knowledge a bonus
* Background in marketing analytics: campaign measurement, segmentation, funnel optimisation
* Understanding of attribution and MMM
* Excellent data storytelling and stakeholder management skills
* Comfortable building solutions from scratch in fast-paced, high-growth settings
Benefits
* Flexible hybrid working (2 days/week London Bridge)
* Company travel and wellness benefits
Express your interest by applying via the link on this page
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