Job Description
At Chip, our mission is to make our customers wealthier. An app to build your long-term wealth across savings, investments and pensions.
We’re looking for a CRM Strategist to drive Chip’s customer engagement and growth strategy through data-led planning, ideation, and cross-functional collaboration. This role sits at the centre of our CRM function, defining how we use lifecycle communications to deliver against our North Star Metrics and ensuring CRM is aligned with our wider product and growth goals.
You’ll translate business objectives into actionable CRM initiatives, lead workshops to shape new ideas, and work closely with Product, Growth, and Data squads to make sure CRM delivers measurable impact. You’ll also own performance reporting and dashboards, ensuring the team’s work is visible, optimised, and grounded in insight.
This is a strategic role for someone who loves combining creativity with data — a thinker and planner who can see the big picture, understand customer journeys, and shape how we communicate across the lifecycle.
What you can expect to be doing:
Strategy & Planning
1. Define and own specific CRM strategies in line with company goals and North Star Metrics (NSM).
2. Translate business...