About Us
Chilli Flames and Maryland Chicken are beloved multi-site chains known for our delicious, flavour-packed food. We are a growing business with a strong community presence, and we're looking for a creative and dynamic marketer to help us tell our story, engage our customers, and drive growth across all locations.
Job Overview
We are seeking a highly motivated and hands-on Part-Time Marketing Manager to own and execute our marketing strategy. This is a multi-faceted role ideal for a marketing all-rounder who is as comfortable designing a graphic as they are analysing a promotion's performance. You will be the key driver behind our brand presence, responsible for everything from our daily social media conversations to the successful launch of new stores.
Key Responsibilities
1. Social Media Management
· Develop and execute a content calendar across all key platforms (e.g., Instagram, Facebook, TikTok, Twitter).
· Create engaging, on-brand content (photos, videos, stories, reels) that grows our audience and increases engagement.
· Schedule and publish posts daily, and actively engage with our community by responding to comments and messages.
1. Graphic Design
· Design high-quality, visually appealing graphics for all marketing needs using tools like Canva, Adobe Creative Suite, or similar.
· Create assets for social media, digital ads, in-store posters, menus, flyers, and promotional materials.
· Ensure all designs are consistent with the Chilli Flames and Maryland Chicken brand identity.
1. Promotions & Campaign Management
· Plan, create, and manage marketing campaigns for new offers, meal deals, seasonal promotions, and special events.
· Track the performance of promotions and provide insights on ROI to optimise future campaigns.
· Collaborate with store managers to ensure smooth implementation of promotions.
1. New Store Launches
· Take full responsibility for the marketing launch plan for new store openings.
· Develop pre-launch buzz campaigns, organise launch day events, and manage local area marketing.
· Coordinate with suppliers for launch-related materials (e.g., banners, flyers).
1. Review Management & Reputation
· Monitor and manage all customer reviews across platforms like Google My Business, TripAdvisor, and Facebook.
· Respond professionally and promptly to all reviews (positive and negative), demonstrating our commitment to customer service.
· Flag recurring issues to management to help improve the customer experience.
Required Skills & Experience
· Proven Experience: 2+ years of experience in a similar marketing role, preferably within the hospitality or retail sector.
· Graphic Design Proficiency: Strong skills in graphic design. Must be able to provide a portfolio of previous work.
· Social Media Savvy: In-depth knowledge of major social media platforms and best practices for engagement and growth.
· Excellent Copywriting: Ability to write clear, engaging, and error-free copy for social media and promotional materials.
· Self-Starter: Highly organised, able to manage multiple projects simultaneously, and work independently with minimal supervision.
· Problem-Solver: A proactive attitude with excellent problem-solving skills, especially when handling customer reviews.
Nice-to-Have Skills
· Experience with basic photo and video editing.
· Experience using scheduling tools like Meta Business Suite, Hootsuite, or Later.
· Understanding of local marketing techniques.
· A passion for food
What We Offer
· A competitive part-time salary.
· Flexible working hours with remote work.
· The opportunity to make a significant impact on a growing, recognised brand.
· Free meals on days worked
· A creative and supportive working environment.
Job Types: Full-time, Part-time
Pay: From £15.00 per hour
Expected hours: No less than 15 per week
Benefits:
* Company events
* Discounted or free food
* Employee discount
* Flexitime
* Free parking
* On-site parking
* Store discount
* Work from home
Work Location: Hybrid remote in Leicester LE1 3XQ