Office location with Hybrid working: Hammersmith 3 days per week
About the role and the Team:
We'reseeking a strategic and results-driven Senior Segment Marketing Manager to lead campaign execution and go-to-market initiatives for one of our key consumer segments. You will be responsible for creating multi-channel campaigns and overseeing the end-to-end delivery of them. In this role, you'll have the opportunity to shape how we connect with our target customers by designing and delivering targeted, data-informed marketing campaigns that drive growth.
You'll collaborate with cross-functional teams including Channel Marketing, Digital, Commercial, Sales, and Brand to create and execute on compelling marketing strategies that deliver on our customer acquisition targets. You'll be responsible for campaign ideation and audience segmentation, managing the marketing plan for your segment and tracking its performance.
Segment managers are the go-to point of contact across the business, working cross functionally and being able to influence others is a must. You must be able to thrive in a high growth, high pressure environment, and be able to balance speed of execution with impact.
What will you be doing?
1. Be the subject matter expert for their marketing segment and the customers within it
2. Be able to forecast acquisition, renewal and churn trends
3. Create and deliver on a quarterly cross-channel marketing plan, with a key focus in offline marketing
4. Know which go-to-market strategies and tactics are most likely to drive volume, value and penetration
5. Be able to forecast acquisition, renewal and churn trends within a subscription-based business
6. Brief virtual teams on the activities required to maximise Hyperoptic's conversion and ROI
7. Be accountable for achieving subscriber penetration and value targets
8. Execute within a performance culture of rapid experimentation and forensic analysis of KPI drivers
What we are looking for?:
9. An ambitious marketing expert, who has a desire to own end to end performance
10. Track record of delivery working in a matrix environment
11. Bachelor's degree in Marketing, Business, or related field desirable
12. Customer Acquisition in a Commercial organisation
13. Proven ability to juggle multiple priorities across different customer groups and projects
14. Exceptional stakeholder management with high level of comfort leading virtual teams
15. Detail driven and able to articulate simple stories from complex data trends
16. Strategic thinker able to see the bigger picture and create visions for the future
17. Strong drive to succeed and highly resilient to overcoming problems
Why work for us?
We're in our customer's corner and our vision is to be the UK's most loved and desired broadband provider, that shows the way broadband is done!
Awarded Broadband Provider of the Year Uswitch Telecoms Awards, as voted for by 20, customers, plus Fair Terms Gold Award. We're also very proud to have been awarded Great Place to Work Certification (-23) and UK's Best Workplaces for Wellbeing
Going beyond the expected
Whatever we're doing – whether we're liaising with property professionals, delivering our network, or installing in a customer's home, going beyond the expected is the benchmark for everything we do. How we work is shaped by our three culture principles:
18. We work smarter, together
19. We stay focused
20. We strive for excellence
Some of our key Benefits
21. Competitive salary
22. Global Remote working for up to 2 week per year for those who are able to work remotely
23. 25 days' paid holiday increasing each year, to a max of 35
24. Extra days off for your birthday, moving home, wedding/civil partnership and to volunteer
25. Private medical Insurance provided by AXA health
26. Life assurance giving you cover of 4 times your base salary
27. Partnership with the Kings Trust
28. Our pension scheme matches your contributions up to 4%
29. Retail offers — discounts from hundreds of recognisable brands
30. Free Hyperoptic broadband if you live in a Hyperoptic area
31. Enhanced pay for new parents
We're committed to providing equal opportunities to all applicants and employees. In fact, this is at the heart of our culture and values. We welcome applications from candidates from all walks of life.