TITLE Reddit Specialist (FREELANCE)
DEPARTMENT Earned Media
DIVISION NP Digital UK
LOCATION Remote
ABOUT OUR COMPANY
NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.
NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.
NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.
ABOUT THE OPPORTUNITY
We are looking for an experienced Reddit specialist to manage and grow a branded Reddit profile through authentic, non-spam, organic engagement. You must understand subreddit etiquette, karma accumulation, posting strategy, and how to build trust on Reddit without coming across as promotional.
This role requires someone who can participate in relevant subreddits with commenting, upvoting, meaningful discussions and identifying and mapping high value subreddits aligned with brand topics / communities. You need to be familiar with drafting and posting content that reads natively to Reddit culture, does not feel like advertising and adds value to conversations. You need to be able to build credibility and sustainable growth by increasing karma through organic interactions, improving profile trust signals and avoiding bans / spam triggers.
We’re looking for someone that can provide examples of previous Reddit results, community examples or subreddits managed plus a snapshot of accounts you’ve grown (karma or engagement evidence acceptable). Any interested candidates will need to share a brief outline of your Reddit posting strategy, and confirmation that you understand Reddit’s non-promotional rules.
This is a remote, project-based role for approximately 15-20 hours per month, for 6 months (Dec 25-May 26) with potential for long-term collaboration based on performance and campaign needs.
ABOUT THE RESPONSIBILITIES
Responsibilities include, but are not limited to:
* Weekly engagement schedule (comments, posts, monitoring)
* Subreddit research & approval/ban rules assessment
* Crafting posts/comments in Reddit tone of voice
* Proactive participation in trending threads
* Monitoring sentiment and responding thoughtfully
* Following strict non-spam behaviour guidelines
ABOUT YOU
* Proven Reddit account management experience (brand or personal)
* Understanding of Reddit anti-promo rules & moderator expectations
* Strong written English + Reddit-native communication style
* Experience with karma building
* The ability to navigate Shadowban risks, Automod triggers and Subreddit posting rules
ABOUT OUR CULTURE
We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:
Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.
Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.
Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.
ABOUT OUR PRACTICES
NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.
NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.