Head of Marketing | Online Retailer - Home/General Merchandise | London/Hybrid | Competitive Salary A high-growth online retail business is seeking a Head of Marketing to lead a brand-led marketing strategy across its digital-first operation. This is a senior, hands-on role for an experienced ecommerce marketer who can combine strategic thinking with practical delivery. Working closely with founders and senior leaders, the Head of Marketing will shape brand positioning, customer messaging and digital presence across all online touchpoints, ensuring a consistent and compelling customer journey. Operating in a fast-paced, scale-up environment, the Head of Marketing will be comfortable building structure while remaining closely involved in day-to-day execution. Key Responsibilities Own and deliver a brand-led marketing strategy aligned to ecommerce growth objectives Define positioning, messaging and value propositions for an online retail audience Lead brand development, creative direction and digital storytelling Deliver integrated marketing activity across content, social, PR, partnerships and online channels Drive brand awareness, engagement and customer loyalty Work closely with ecommerce, trading and product teams to support online revenue growth Manage agencies, partners and marketing budgets Build scalable marketing processes and internal capability The Candidate Proven in a senior marketing role within online retail or ecommerce Strong background in brand-led, digital-first marketing Experience delivering integrated campaigns across multiple online channels Comfortable operating as a player-manager in a scale-up environment Commercially minded with strong creative judgement What Success Looks Like Within 12 months, the Head of Marketing will have strengthened brand visibility, improved customer engagement and built a scalable marketing foundation to support continued ecommerce growth. Apply today to find out more and be considered! BH35312