About the role
We are looking for a high-performing, highly driven, and self-managed Content & Social Media Marketing Manager to take our digital presence to the next level.
If you view social media as a place to post nice pictures and count "followers," this role is not for you. We don't care about vanity metrics. We care about ROI.
This is the ultimate opportunity for a proactive digital leader—particularly one currently thriving (but perhaps burning out) in an agency environment—to transition in-house. You will deeply understand our commercial vision, mission, and objectives and build a highly calibrated digital engine capable of driving multi-million-pound occupancy revenue across 40+ business units.
Reports to: Head of Marketing
Key duties and responsibilities
The Challenge:
Reporting directly to the Head of Marketing, you will be the ultimate architect of our social media strategy across two rapidly growing divisions: Kingsley Healthcare (Residential Care) and Kingsley Homecare (Domiciliary Care).
Total Ownership: You won't be micro-managed. You are a self-starter who will proactively audit our current output and design a unified strategy that works at the corporate brand level, right down to the hyper-local care home and branch level.
Omni-Channel Integration: You won't work in a silo. You will partner with our Digital Marketing Manager, Web Developer, and Graphic Designers to build seamless, high-converting integrated marketing campaigns.
Commercial Focus: You will relentlessly optimise our output for Return on Investment (ROI), shifting focus entirely away from likes/shares to hard lead generation and reduced Cost Per Acquisition (CPA).
Data-Obsessed Reporting: You will utilise your deep understanding of performance matrices and enterprise tools (e.g., Sprout Social, Hootsuite, Salesforce Marketing Cloud) to build granular reports—proving your ROI per home, per branch, and corporately to the Board.
Skills and attributes
Who You Are:
A Self-Managed Leader: You are highly proactive. You don't wait for a brief; you understand the company’s vision, identify the opportunity, and execute it.
Commercially Driven: You are laser-focused on lead generation and conversions. You speak the language of CPA, CTR, and attribution.
The In-House Transitioner: You have the rigorous multi-account discipline of an agency professional, but you are ready to dedicate your talents to a single, rapidly growing purpose-driven business.
An Empathetic Communicator: You understand how to market highly sensitive, emotional services (adult social care/dementia) while maintaining strict regulatory (CQC) compliance and resident dignity.
What will you gain?
The Kingsley Package:
£40,000.00 Base Salary
10% Performance-Related Pay (PRP) Bonus tied directly to your commercial results.
Hybrid Working: 3 days working remotely; 2 days a week collaborating in our vibrant Lowestoft Head Office.
We are a proud Real Living Wage employer, hold a sector-leading 4.7/5 rating on Glassdoor, and were officially ranked Number 1 in the UK for work wellbeing in Indeed's Better Work Awards.
Supplementary information
***How to Apply (Strict Requirement)***:
We are hiring a commercial strategist. To apply, you must submit your CV alongside a Cover Letter or Portfolio Link that explicitly details a recent social media strategy or campaign you designed, the tools you used to track it, and the exact commercial ROI/leads it generated.
(Applications without evidence of commercial ROI will not be considered)