Job Description
Location UK
Job Details
Marketing Manager – Individuals
Job Overview
We are seeking a dynamic and hands-on Marketing Manager to drive our marketing efforts supporting the business growth in personal tax and financial planning. This role will combine building the brand, communicating our expertise and supporting business growth across these two complementary but distinct service lines.
Key Responsibilities
1. Develop and execute the marketing strategy for high-net-worth individuals aligned with the overall AAB business objectives.
2. Clearly articulate the value propositions of both business units - from complex tax structures and trust planning to financial planning and long-term wealth advice.
3. Work collaboratively with the leadership teams to ensure marketing aligns with strategic priorities (e.g. cross-selling other AAB services and geographical expansion).
4. Manage digital channels to drive qualified leads.
5. Oversee thought-leadership activities that engage prospects and deepen trust and client relationships tailored to tax planning, trusts, inheritance, financial planning, sustainability in investing, etc.
6. Manage external communications, including PR, media relations, and stakeholder comms.
7. Collaborate with the AAB Mark...