Key Responsibilities
Organic Social Media
* Develop and manage monthly content calendars across Instagram, TikTok, Facebook and similar platforms
* Create engaging, educational, wellness-led content aligned with brand values
* Collaborate with design and content teams to deliver high-quality visual and video assets
* Manage community engagement and respond to comments and messages
* Track platform trends and performance metrics, optimising strategy accordingly
Email Marketing
* Plan and execute email marketing strategies to drive engagement and customer lifetime value
* Ensure data accuracy and GDPR compliance
* Analyse performance and share insights to improve retention
Promotional Campaigns
* Lead multi-channel promotional campaigns across key seasonal and trading moments
* Coordinate messaging, assets and timelines across email, social and website
* Partner with product, design and e-commerce teams to ensure alignment
* Monitor performance, optimise ROI and deliver post-campaign analysis
SEO
* Optimise website and blog content for search performance
* Conduct keyword research for product pages and educational content
* Produce SEO-led articles and landing pages
Experience & Requirements
* 3–4 years’ experience in digital marketing, ideally within e-commerce or consumer healthcare
* Native-level English with strong written and verbal communication skills
* Strong understanding of organic social media strategy and content creation
* Hands-on experience with email platforms such as Klaviyo or HubSpot
* Strong organisational, analytical and project management skills
* Genuine interest in consumer healthcare and wellbeing
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