Group Marketing & Communications Manager
Millennium Care,, Wigan, Greater Manchester, WN1 2XN
* Full Time
* permanent
* 37.5 hours per week
You will lead the strategy, development, and delivery of marketing and communications across the Group, driving brand awareness, occupancy and long-term growth.
Details
Reporting To: Managing Director
Location: Standish, Wigan, with occasional travel to other sites
Salary: £40,000 – £45,000 plus KPI bonuses
Job Description
* Develop data-driven strategies that achieve home and company-wide KPIs
* Measure, analyse and report on marketing performance and ROI
* Plan and execute integrated campaigns
* Support occupancy growth and enquiry generation across homes
* Lead and deliver event activity across the Group
* Ensure consistent branding and messaging across all marketing
* Identify and implement new opportunities through marketing insight and research
* Explore and implement AI tools to improve marketing efficiency and performance
* Manage and monitor SEO
* Manage and monitor paid media
* Manage all internal communications
* Act as a marketing partner to individuals and teams across the Group
* Lead a team of marketeers and third-party agencies
* Support the development of marketing professionals
Person Specification
* Educated to degree level with a relevant qualification
* Minimum of 5 years’ experience in a broad marketing role
* Commercially aware, with experience of lead generation
1. A strategic mindset that can problem-solve
2. Strong communication skills, both written and verbal
3. Ability to lead and a confident decision maker who can be diplomatic
4. Motivated by building
5. Full UK driving license with vehicle access
6. Experience or understanding of the care sector
7. Experience of multi-site marketing
8. Experience in utilising AI for marketing potential
9. Further Marketing qualifications
10. KPI bonus opportunities
11. Ongoing training and development
12. Employee Assistance Programme
13. Benefits through My Staff Shop
Diversity & Inclusion:
Millennium Care is dedicated to building a workplace that reflects the diversity of the world we live in. We believe that a diverse and inclusive environment is essential for fostering creativity, innovation, and success.
Millennium Care is committed to providing equal opportunities and creating an inclusive culture while promoting equitable practices.
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