Job description
We currently have an exciting opportunity in our Cruise Commercial department to join our Cruise Product team. You will play a key role within the business ensuring that we have a competitive product offering that is effectively marketed across all advertising channels.
To assist in the general co-ordination of product in both an online and offline environment. This is be achieved by working with the Cruise Product Manager, putting the resulting product to market with effective communication with the sales and marketing teams.
If this sounds like the perfect role for you, we would love to hear from you!
Key duties and responsibilities;
1. Maximising overall sales throughout the group, by identifying product that would be suitable to market, with the support from the suppliers.
2. Responsible for the sourcing and pricing of Cruise Product for Retail and Hays Tour Operating. This product will be used in marketing mediums including, but not limited to:Brochures, WOW offers for Facebook, POS, Social Media, Online Campaigns Travelzoo/Holiday Pirates, Direct Mailers, E-shots, Website, Press, Billboards, Radio, TV
3. This includes the sourcing of up to date and relevant imagery to be used in all mediums
4. Maintain the Hays Cruise website, and use Google Analytics and reporting systems to understand what is working well
5. Support and assist the Sales and Support teams with queries on marketed product and general supplier questions
6. Familiarisation of internal and external land and airline suppliers to gain an understanding of their strongest campaigns or offers to ensure the best product is selected
7. Completion of competitor analysis to understand where we have the strongest offers, and to identify product gaps, feeding back findings to the Cruise Product Manager.
8. Following Marketing and Creative request procedures to ensure exposure of product
9. Leverage relationships with suppliers to monitor industry trends and make recommendations resulting in a competitive advantage position in the industry.
10. Ensure online product content is produced in an accurate, attractive, and efficient manner.
11. Any additional ad-hoc duties
Skills Required
12. Good customer service skills
13. Good product knowledge
14. IT literate and a competent user of Microsoft Word, Excel, Outlook, and in-house systems
15. Ability to prioritise workload and work to deadlines, including a high attention to detail
16. Ability to work within a team
17. Ability to work under own initiative
18. Good organisational skills
19. Effective communicator
20. Have a positive, proactive approach to problem solving
21. Ability to adapt quickly to new situations due to the fast paced, dynamic and varied nature of the department and role.