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Pure Fishing is a leading global provider of fishing tackle, lures, rods, and reels with a portfolio of brands. Our mission is to provide the ultimate experience for anglers and customers through leading brands, innovative products, and superior services delivering exceptional financial results by a passionate, high-performing team. We are dedicated to helping you have more fun and catch more fish! Please see our website www.purefishing.com for further information.
Job Summary:
Reporting to the Marketing Director EMEA, you will be responsible for leading the overall social media strategy across all brands across all markets in EMEA, ensuring that our brands engage, inspire, and grow their audiences across platforms. You will oversee multiple social platforms across diverse markets, adapting content to align with local cultural nuances, consumer preferences, and market trends. Developing strategic content plans and collaborating closely with regional content creators to ensure impactful and locally relevant storytelling.
Key Responsibilities:
* Developing and implementing innovative social media strategies that align with brand goals and drive audience growth.
* Overseeing the development of platform-specific content strategies, ensuring high engagement and brand alignment.
* Managing paid social media campaigns, working closely with performance marketing teams to optimise reach, engagement, and conversions.
* Defining key metrics, analysing social performance based on data insights.
* Leading and mentoring a team of social media coordinators, ensuring best practices and consistency across all brand accounts.
* Managing budgets by effectively using resources to plan, and allocate, maximising marketing impact and ROI.
Role Requirements:
* Proven experience in a senior social media leadership role across the EMEA region, managing both organic and paid strategies.
* Strong understanding of social media platforms, algorithms, content formats, and audience engagement strategies.
* Experience managing and developing high-performing teams across multiple brands across Europe.
* Strong English skills are essential and additional European languages would be an added benefit.
* Knowledge of the fishing industry would be highly advantageous, but not essential
* Willingness to travel across the EMEA region as and when necessary.
Ready to Apply?
If you are ready for a change or a new opportunity in an exciting, passionate, and dynamic business then please get in touch! For the full job description or to apply, please contact the HR team at [emailprotected]
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