Overview
Wing Assistant is one of the world’s largest virtual talent companies. We are a venture-backed scaleup, based in Silicon Valley, but operate fully remote. Wing is scaling rapidly, and looking to build out a world-class marketing team.
Role focus
Own our multi-channel paid engine—profitably scale high-intent demand across Google Ads, Microsoft/Bing Ads, and Meta, while expanding into/experimenting with Taboola, Outbrain, MNTN, Reddit, and other channels. You will be measured on pipeline & CAC.
What you’ll own
1. Paid Ad Platforms: Build a quarterly channel mix & budget plan tied to CAC, payback, and pipeline targets; stage tests for new networks. Google Ads & Bing: Search, PMax, Brand & Non-Brand separation, sitelinks/callouts, conversion attribution optimization. Meta: Conversion/lead gen, creative iteration, testing, audience stacks & exclusions, offline conversions. All other paid ads, including testing, optimization, and scaling.
2. Measurement & Optimization: Own tracking & data hygiene with GTM/GA4 + offline conversions to CRM (Deal Created/Won). Daily optimization on CPL, CPC, CTR, CVR, lead-to-Deal rate, CPA/Deal, CAC, ROAS/pipe; use incrementality tests (geo/cellular holdouts where applicable). Build dashboards (StatCounter/Sheets/BigQuery) and weekly “what moved/what’s next” stand-ups.
3. Creative & Landing Experiences: Brief and QA ad creative (copy/static/video) and landing experiences with Design, Copy, and CRO; ensure ad-to-landing relevance to lift Quality Score and conversion. Partner with SEO to align keyword themes, SERP coverage, and minimize cannibalization.
4. Lead Quality & Sales Sync: Collaborate with Sales to tighten feedback loops (disposition reasons, Deal quality, measurement/attribution).
What success looks like (6–12 months)
* ~2x increase of Deals created from paid at flat or improved CAC.
* Quality lift: +10–20% improvement in Lead to Deal rate from paid via targeting, messaging, and landing alignment.
* Scaled testing system: 4–8 meaningful experiments/month; winner rollout playbooks.
* Channel expansion: At least 1–2 net-new channels (e.g., Reddit, MNTN) per quarter, producing a repeatable, efficient pipeline.
Your day-to-day responsibilities
* Own budgets, pacing, and bids; refine match types, negatives, and audience overlays.
* Build and refresh keyword portfolios, RSA assets, and custom intent/lookalike audiences.
* Design & read experiments: creative angles, offers, headlines, hooks; landing variants with CRO.
* Maintain and improve conversion tracking (web & offline).
* Study and publish weekly reports with insights, actions, and expected impact.
Requirements
* 5–8+ years running multi-million-$ PPC programs (B2B services or SaaS strongly preferred).
* Deep expertise in Google Ads (Search/PMax) and Bing; strong practitioner on Meta.
* Proven record of turning paid traffic into pipeline & revenue, not just MQLs.
* Comfortable with data: queries/pivots; StatCounter; GA4; attribution concepts (MTA, first/last-touch, simple MMM proxies).
* Hands-on with GTM/GA4, offline conversion uploads, HubSpot/Salesforce (or similar).
* Data-driven mindset, results-oriented, and able to meet high expectations.
* Strong creative instincts (briefing copy/design, storyboarding short video) and landing page collaboration with CRO.
* Excellent prioritization, communication, and ownership in a fast-moving environment.
Nice to have
* Experience with Taboola/Outbrain, MNTN/CTV, Reddit, and programmatic pilots.
* Basic SQL or BigQuery; script/Rule automation; budget pacing tools.
* Experience running incrementality/geo holdout tests.
KPIs you’ll be measured on
* Deals created from paid & pipeline $ (primary).
* Blended CAC / CPA per Deal.
* Lead→Deal and Deal→Won rates by channel/campaign.
* Non-brand share of pipeline; Quality Score & CPL for top ad groups.
* Testing velocity and % of tests that ship to 100%.
Your first 30/60/90
* 30 days: Audit accounts (structure, queries, tracking, audiences, negatives, assets, landing alignment). Baseline KPIs; fix tracking & offline conversions. Publish the Quarterly Test Plan.
* 60 days: Restructure top campaigns (brand/non-brand, exact/phrase, PMax guardrails). Launch 2–3 high-impact tests (offer, creative, landing). Implement a weekly pipeline quality loop with Sales.
* 90 days: Scale winners; expand 1–2 net-new channels (e.g., Reddit or MNTN) with clear success criteria; roll out budget reallocation based on CAC/payback.
Salary: £70,000 - £90,000 a year
Benefits
* Competitive salary
* Performance‑based bonuses
* Software for Upskilling & Productivity
* Remote-first culture
* Work from anywhere in the world
* P aid Time Off
* Health Insurance
* High autonomy, low bureaucracy
* Fast-track to leadership for high performers
* Direct access to founding team
* High visibility, autonomy and ownership
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