Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Marketing Manager to drive marketing initiatives for Vectare.
In this role, you will own the demand generation strategy and execution across Vectare, covering the globe. You’ll craft go-to-market strategies, design and manage campaigns, oversee social media and events, and help position Vectare as a distinctive name in the space. You’ll work closely with key stakeholders, including regional commercial teams, product, sales, and customer success, while being part of the larger global marketing team.
Responsibilities
* Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Vectare.
* Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
* Partner with Product Marketing, Events, and Brand & Community teams to localize product launches, events, and other marketing efforts through social media, blogs, videos, and other channels.
* Coordinate campaigns across social media, email, advertising, and partnership initiatives using HubSpot.
* Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact.
* Align marketing strategies with our sales team to increase pipeline, enable effective outbound, and support revenue growth.
* Measure and report on marketing performance, using insights to optimise ROI and improve lead quality.
* Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.
Requirements
* 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
* Proven ability to drive demand generation and hit pipeline targets, connecting marketing to revenue.
* Expertise in planning and executing campaigns that address customer needs.
* Proficiency in HubSpot and ability to use Salesforce to understand the impact of marketing and engage with our sales team.
* Strong copywriting and campaign creation skills.
* A degree in Marketing, Communications, or a related field is preferred.
Capabilities & Attributes
* Strong project management skills, with the ability to prioritise and manage multiple initiatives.
* Ability to translate customer insights and sales feedback into impactful marketing strategies.
* Quick learner with a strong understanding of education trends and customer pain points.
* Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales, and any other Faria team.
* A proactive, creative, and data-driven mindset with a focus on delivering results.
Success Metrics
* Marketing-source pipeline generated.
* Pipe-to-spend ratio.
* Excellent alignment between marketing and sales efforts.
Benefits
* Base salary is based on experience, and performance bonuses are based on KPIs.
* Monthly Health & Wellness Allowance
* Office lunch & team socials
* Professional Development opportunities
* Unlimited book budget.
* Additional benefits, such as a pension and 25 days' holiday, also apply.
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