Job Description
The Times and The Sunday Times represent a combined 400 years of covering news and providing comment and analysis on the UK and the world. We are authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage.
Your role: The Social Media Editor (Luxury) creates high-impact content that drives audience growth, e-commerce success and supports commercial opportunities. This role focuses on Instagram as the key channel.
This role is focused on hands-on production of video, including pitching ideas, script writing, filming, and editing. It involves shooting in and out of the office. It also involves creating carousels to showcase the journalism in the magazine.
This role reports to the Head of Social Strategy (Editorial), and will be part of our broader editorial social team.
Apply with a covering letter and your CV by May 3.
Day to day you will:
1. Grow the Luxury audience: With a video-led strategy, you will grow our reach and followers on our account by bringing the personalities and expertise of our Luxury staff to the front of the content.
2. Drive revenue: Produce high-quality, platform-optimised video and imagery designed specifically to drive e-commerce conversions, affiliate clicks, and traffic.
3. Commercial strategy: Lead the social execution of "best of" guides, luxury gift lists, and product reviews to maximise affiliate revenue and e-commerce growth.
4. Cross team collaboration: Work closely with the editorial Luxury team and the commercial team to align social output with campaigns and publication calendars, all the while focusing on native social platform growth
5. Performance analytics: Monitor and report on audience metrics and advocate for the best possible visual storytelling
6. Brand alignment: Ensure all content maintains the high-end aesthetic and authoritative voice synonymous with Times Luxury.
What we’re looking for from you:
7. Luxury expertise: Proven experience producing social content for a major luxury publication, high-end retailer, or premium brand. A deep understanding of the luxury consumer’s psychology is essential. Demonstrable experience putting people at the centre of the video production is preferable.
8. Short-form video expertise: Skills in filming and editing high-end, elevated short-form video that is editorial rather than purely promotional.
9. E-commerce track record: Demonstrated success in driving measurable revenue through social media, specifically via affiliate marketing or direct-to-consumer sales.
10. Technical proficiency: Advanced knowledge of video editing software and social commerce tools. Experience with affiliate platforms is a significant advantage.
11. Stakeholder management: Experience working between editorial and marketing or commercial teams, with the ability to balance advertiser needs with the expectations of a discerning audience.
12. Visual flair: A sharp eye for luxury aesthetics, photography, and typography.
We are News UK: One of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio, Talk and Virgin Radio UK, and we have market-leading local radio stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multiplatform brands are home to a plurality of opinion, representing the diverse communities we serve. News UK is wholly owned by News Corp.
Life at News
Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.
To do this, we believe our employees must represent different backgrounds, perspectives and experiences. We strive to maximise and encourage every individual’s potential and ensure everyone feels valued. We support this through our Diversity Strategy, which focuses on three main priorities - attracting talent from a wider, more representative pool, developing equity programmes to drive better representation in our leadership, and ensuring diversity in our workforce as well as the journalism and content we produce. We also currently have 13 employee led networks and groups that support our strategy and connect like minded employees socially.
Benefits
Some of our benefits include:
13. Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks
14. Wide range of training available, plus full LinkedIn Learning access
15. Private medical insurance including coverage for pre-existing conditions
16. Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes
17. ‘Bikes for Work’ and ‘Electric Car’ scheme
18. Up to 60% discount on Harper Collins books
19. Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities
20. Access to wellbeing benefits such as EAP, physio/massage and counselling
21. A generous pension scheme with employer contributions of up to 5%
22. 30 days holiday, plus bank holidays and up to 4 volunteering days per year
We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at careers@news.co.uk to discuss how we can support you to perform at your best.
About The Candidate
About The Company